Head of Marketing Hybrid

nextSource • Washington, DC

5d • Hybrid

About The Position

The Head of Marketing will lead brand development, demand generation, and market positioning for a growing, globally focused education and research organization focused on real assets, business education, and industry engagement. The role translates organizational strategy into measurable market growth, increased visibility, and stronger stakeholder engagement. It combines strategic marketing leadership with hands-on execution across brand management, digital marketing, content strategy, lead generation, and analytics.

The Head of Marketing will build scalable marketing systems, elevate thought leadership, and drive enrollment and engagement through an integrated, data-driven approach. The role oversees marketing technology and performance measurement, supports executive communications and reputation management, and builds relationships with alumni, donors, industry partners, and other stakeholder groups.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of progressive marketing experience, including leadership responsibility.
• Proven success developing and executing integrated marketing strategies that drive measurable growth.
• Experience with demand generation, digital marketing, content strategy, and brand management.
• Strong analytical skills and experience using data to improve marketing performance.
• Experience managing marketing technology platforms, CRM systems, and marketing automation tools.
• Excellent communication, presentation, and stakeholder management skills.

Nice To Haves

• Master's degree in Marketing, Business, Communications, or a related discipline.
• Experience in higher education, professional education, professional services, membership organizations, or research-driven organizations.
• Familiarity with enrollment marketing, recruitment marketing, or B2B relationship marketing.
• Experience managing agency partners and external consultants.

Responsibilities

• Develop and execute a comprehensive brand and market positioning strategy.
• Create differentiated value propositions for prospective students, industry partners, employers, and key stakeholders.
• Analyze competitors and market trends to strengthen organizational positioning.
• Ensure consistent branding across marketing channels, communications, and stakeholder touchpoints.
• Design and implement end-to-end demand-generation campaigns and lead acquisition, nurturing, and conversion strategies.
• Partner with admissions, student success, and business stakeholders to optimize the customer journey.
• Monitor and improve lead quality, conversion rates, and enrollment outcomes; refine messaging, channel strategy, and campaigns using analytics and testing.
• Develop integrated content strategies across digital channels, social media, events, earned media, and stakeholder communications.
• Promote research, industry insights, partnerships, and experiential learning through compelling content.
• Maintain a content calendar aligned with academic, industry, and organizational priorities, collaborating with subject matter experts to distribute high-value content.
• Oversee marketing technology platforms, including CRM, marketing automation, website optimization, SEO, and analytics tools.
• Establish marketing performance reporting and ROI measurement frameworks, using data to guide decisions and resource allocation.
• Ensure compliance with organizational policies, privacy requirements, and marketing best practices.
• Support executive leadership with external communications and reputation management.
• Develop messaging for major initiatives, campaigns, events, and announcements, ensuring a consistent external voice, tone, and positioning.
• Build relationships with alumni, donors, industry partners, and other key stakeholder groups.

Benefits

• Healthcare benefits including medical, prescription, vision, and dental coverage.
• Voluntary short-term and long-term disability coverage.
• 401(k) retirement planning through Fidelity.
• Discount program.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive