Regional Head of Marketing, LATAM

CoinPoker • Lisbon, European Economic Area

22h • Remote

About The Position

CoinPoker is seeking a Head of Marketing to build and lead growth across Latin America for poker and casino. The role is responsible for scaling regional user acquisition and brand awareness, translating global strategy into a focused regional plan, and recommending the budget and hires required to deliver it.

The Head of Marketing will work closely with central teams, bring regional specialists into those teams, and build a lean regional team, with further investment as results justify it. The role includes evaluating regional markets and opportunities, directing acquisition and brand activity, localising marketing and player journeys, and reporting regional insights and performance to inform global strategy.

Requirements

• Senior online poker, casino, or iGaming marketing experience, with deep knowledge of at least one key market in the region.
• Proven track record scaling user acquisition and brand awareness across a market.
• Sound judgment in assessing complex or emerging markets.
• Experience building the case for marketing budget and headcount, and allocating spend against acquisition targets.
• Strong command of acquisition economics, including CAC, LTV, cohort analysis, revenue share, and CPA.
• Established network across regional poker affiliates, agents, creators, and marketing talent, with evidence of results driven through it.
• Experience building a team and leading through influence alongside central teams.
• Native speaker of the language of one of the region’s key markets, with professional English.

Responsibilities

• Assess and prioritise regional opportunities, including player segments, competitors, channels, and commercial potential.
• Build a regional marketing plan aligned with global strategy and recommend the budget, resources, and staged hires needed to deliver it.
• Test markets, channels, and campaigns, scaling successful activity and stopping what does not work.
• Work with central paid media, affiliate, agent, and partnerships teams to set regional acquisition priorities and grow a high-quality regional player base.
• Lead regional brand and community activity, including social channels, community groups, PR, events, and sponsorships.
• Plan regional promotions and tournament series suited to local player preferences and time zones.
• Own localisation of regional marketing, including messaging, creative, promotions, and community tone; work with CRM, VIP, and Customer Service teams to localise player journeys and support.
• Use a regional network to bring in affiliates, agents, creators, poker communities, partners, and talent.
• Bring regional insight into global strategy and report on performance, competitor activity, and market opportunities.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible working hours and the ability to work fully remotely.
• Professional development opportunities and career growth within a rapidly evolving company.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed