Head of Marketing - Remote, USA

Formic

8d • $145,000 - $220,000 • Remote

About The Position

Formic is seeking a hands-on Head of Marketing to build, optimize, and lead a scalable engine for creating demand and qualified pipeline. The role owns how Formic presents itself in the market, identifies and reaches manufacturers, and turns engagement into high-quality opportunities for Sales. It spans Marketing, lead generation, Sales Development, and GTM Engineering, bringing those capabilities together around qualified pipeline and measurable results.

The Head of Marketing will set strategy while staying close to execution, establish priorities, ownership, and metrics, and use performance evidence to decide what to scale, change, or stop. The role also builds and develops the team through clear expectations, delegated ownership, coaching, and accountability. As Formic grows, this leader will help determine how the team and its capabilities evolve.

The role owns brand and marketing strategy; demand and pipeline generation; GTM innovation and marketing technology; funnel measurement and operating cadence; organizational focus and accountability; and the development of a multidisciplinary team. Success means building a reliable, measurable marketing and pipeline-generation engine that produces a consistent flow of qualified opportunities and clearly explains what creates them.

Formic offers equity, healthcare and insurance benefits, paid parental leave, a company-sponsored 401(k), a home office stipend for remote and hybrid employees, monthly cell phone reimbursement, and flexible time off. The stated compensation range is $145,000–$220,000 USD, with offers customized based on experience, location, market considerations, and the candidate's preferred cash/equity balance.

Requirements

• Experience building and leading Marketing, Growth, Demand Generation, or similarly broad functions in high-growth B2B companies, with measurable commercial results.
• Track record of building, improving, and scaling marketing and pipeline-generation systems rather than only inheriting and managing established operations.
• Deep understanding of B2B demand generation, funnel economics, segmentation, conversion, attribution, and how Marketing, SDR, and Sales work together to create and convert pipeline.
• Experience developing differentiated positioning and messaging for complex products, markets, and buying decisions.
• Strong technical fluency and demonstrated experience evaluating, integrating, and optimizing marketing technology, data, automation, and AI-enabled GTM systems, including diagnosing problems and making informed architectural decisions.
• AI-native mindset and demonstrated ability to apply emerging technologies, experiment rigorously, evaluate results, and turn successful approaches into scalable capabilities.
• Strong people leadership, including building and developing teams, delegating meaningful ownership, addressing performance gaps, and leading through growth and organizational change.
• Operating style combining creativity, analytical rigor, intellectual flexibility, and accountability, with sound judgment to challenge assumptions, make tradeoffs, and change course when evidence warrants.
• Ability to operate strategically and tactically, create clarity from ambiguity, communicate across functions, and stay close enough to execution to understand and solve problems.

Nice To Haves

• Experience in manufacturing, industrial automation, robotics, industrial technology, or similarly complex B2B markets with long sales cycles and multiple decision-makers.
• Experience directly building or leading SDR organizations, including account-based and territory-based outbound strategies.
• Experience building or leading GTM Engineering, Growth Engineering, or similar technical growth capabilities.

Responsibilities

• Own Formic's marketing strategy and market presence, including positioning, messaging, and storytelling.
• Translate Formic's technology, business model, and customer value proposition into messaging for manufacturers and economic buyers.
• Oversee content, creative, video, website, customer stories, events, campaigns, thought leadership, PR, product marketing, and other awareness and demand channels.
• Develop differentiated messaging across industries, use cases, personas, and buying-journey stages, using customer outcomes and field learning to create compelling content.
• Build Formic's brand in manufacturing while linking marketing investments to commercial objectives.
• Own qualified pipeline generation across marketing, lead generation, SDR/outbound, ABM, events, paid and organic channels, partnerships, and emerging channels.
• Set pipeline goals and build systems to identify, engage, and qualify manufacturers that fit Formic's ideal customer profile; optimize channel mix, conversion, and resources.
• Lead and develop Sales Development, including targeting, prospecting strategy, messaging, sequencing, coaching, productivity, and performance.
• Establish funnel definitions, ownership, lead routing, follow-up processes, and effective handoffs to Sales.
• Partner with Sales and RevOps on territory priorities, pipeline needs, lead quality, conversion, and market feedback.
• Measure pipeline contribution, progression, conversion, and cost by source and channel, connecting marketing investment to closed-won revenue.
• Lead GTM Engineering, applying AI, automation, data, enrichment, personalization, and emerging technologies to improve customer identification, outreach, engagement, and qualification.
• Own the effectiveness and evolution of the marketing technology ecosystem, including CRM integrations, outbound platforms, lead routing, data quality, attribution, and reporting, in partnership with Sales and RevOps.
• Build and optimize scalable systems for account identification, segmentation, prospecting, personalization, campaign execution, and lead management.
• Evaluate tools and workflows to simplify, automate, integrate, consolidate, or eliminate work; avoid defaulting to more tools or headcount.
• Run disciplined experiments with clear hypotheses and measurable outcomes, deciding what to scale, change, or stop.
• Ensure GTM infrastructure is reliable, documented, maintainable, appropriately governed, and not overly dependent on any one person or external partner.
• Establish visibility and metrics across the funnel, from target account through qualified opportunity, pipeline progression, and revenue.
• Partner with Sales and RevOps on reliable data, consistent reporting, and shared performance understanding; establish an operating cadence that turns insights into decisions about strategy, priorities, budget, and resources.
• Translate company objectives into clear team priorities, ownership, expectations, and measurable outcomes; make disciplined resource decisions and hold the organization accountable for results.
• Stay close to execution to identify problems and remove obstacles without becoming a bottleneck; foster transparency, constructive challenge, and open communication.
• Hold agencies, contractors, and technology partners accountable for deliverables, performance, costs, documentation, and continuity; build sustainable processes that preserve institutional knowledge.
• Lead and align a multidisciplinary organization spanning Marketing, content and creative, lead generation, Sales Development, and GTM Engineering around shared commercial goals.
• Build a high-performing team through clear expectations, meaningful ownership, coaching, talent development, and direct attention to performance gaps.
• Assess existing capabilities and team strengths, determine future skill and resource needs, hire thoughtfully, and build capabilities that create leverage.
• Foster creativity, curiosity, accountability, experimentation, and continuous improvement, empowering the team to challenge assumptions and solve problems.

Benefits

• Equity through Formic's stock option program.
• Competitive and uncapped commission structure for commission-eligible roles.
• Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum; 99% of employee premiums and 75% of dependent premiums are covered, with optional buy-up plans.
• FSA and DCFSA, life insurance, short-term disability, and long-term disability through Unum, all employer-paid.
• Fully funded Employee Assistance Program.
• Up to 12 weeks of paid parental leave.
• Company-sponsored 401(k) retirement savings plan.
• One-time home office stipend for fully remote and hybrid employees.
• Monthly cell phone reimbursement toward personal phone and internet expenses.
• Flexible time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed