Head of Marketing

Harri Global•New York, NY

2d•$200,000 - $300,000•Onsite

About The Position

Harri is hiring a Head of Marketing to lead marketing for its enterprise workforce management platform serving the services vertical. The role calls for a high-energy, visionary leader who can scale the brand, build and execute comprehensive B2B marketing strategies, and drive brand awareness, thought leadership, and marketing-qualified leads. The successful candidate will combine creative and analytical capabilities, lead a high-performing team, and thrive in a fast-paced, entrepreneurial environment. The Head of Marketing will develop demand generation and account-based marketing programs, oversee department KPIs and executive reporting, and work closely with Sales and Product. The role also spans brand stewardship, customer lifecycle experiences, acquisition channels, product marketing, field marketing, events, and industry thought leadership. The position is full-time and based in Harri’s New York office, with compensation of $200,000–$300,000 USD based on experience.

Requirements

Experience leading senior marketing initiatives in a fast-growing B2B SaaS environment.
A proven track record of developing growth strategies that combine brand building with scalable demand generation.
Ability to turn complex analytics into actionable creative strategies.
Fluency across modern digital channels, including social, content, and digital advertising, as well as offline experiences.
Understanding of Human Capital Management, hospitality, or service industry dynamics.
Expertise with marketing automation, CRMs, and modern analytics tools.
Ability to lead proactively, bring energy, spark creativity, and empower high-performing teams.
Ability to communicate complex concepts clearly and persuasively across channels.
Strong collaboration skills and commitment to building relationships across Product and Sales.
Adaptability and resilience in a fast-paced environment.

Responsibilities

Develop a high-growth demand generation strategy that drives quality marketing-qualified leads and converts opportunities into impact.
Own department KPIs and provide transparent monthly reporting, wins, and insights to the executive team.
Collaborate with Sales on targeted account-based marketing campaigns and efforts to increase top-of-funnel reach.
Build brand awareness, generate leads, and create cross-sell and upsell opportunities across the product suite.
Champion Harri’s vision and ensure its tone, voice, and values are consistent across touchpoints.
Develop customer-centric lifecycle journeys with Product and Sales to support retention and engagement.
Innovate and expand acquisition channels across Enterprise, Major, and Large market segments.
Translate complex product features into compelling narratives that support product adoption and market influence.
Develop field marketing strategies, host events, and foster industry conversations and community.
Identify emerging industry trends, publications, and movements to support thought leadership.