Head of Marketing

BAKER LANDSCAPING & CONCRETE LLC•Meramec Township, MO

1d•$85,000 - $95,000•Onsite

About The Position

Baker Landscaping & Midwest Mechanical is seeking a hands-on marketing leader to own strategy and execution across two growing home-service businesses. The role combines digital advertising, SEO, website management, social media, content creation, networking, and measurable lead generation. The successful candidate will develop plans and personally execute them. The position is full-time and in-person in Greater St. Louis, Missouri, and includes a company vehicle for business travel. It reports directly to the Owner/CEO initially, with a potential future transition to the COO. The Head of Marketing will develop and execute marketing plans across multiple brands and service lines; manage paid advertising and campaign budgets; oversee websites, local SEO, and conversion improvements; and create social content, including visiting job sites to capture photos, videos, and project stories. The role also uses AI and automation responsibly to improve content workflows, reporting, and lead follow-up; tracks qualified leads and marketing-attributed revenue; coordinates specialized vendors when needed; and represents both companies at networking and community events. The base salary is $85,000–$95,000 annually. The company provides a vehicle for business travel, a company phone, and a computer. Benefits and paid time off are provided according to company policy, with details shared during hiring. The role offers direct access to ownership and the opportunity to build a centralized marketing function.

Requirements

At least 5 years of relevant marketing experience with proven, measurable campaign results.
Hands-on experience with paid search, paid social, SEO, websites, and marketing analytics.
Ability to manage multiple priorities and brands without constant supervision.
Strong writing, communication, relationship-building, and content production skills.
Comfortable visiting active job sites and attending occasional morning or evening events.

Nice To Haves

Experience with construction, landscaping, HVAC, plumbing, or home services preferred.
Agency experience serving home-service clients or in-house multi-brand experience preferred.
Bachelor’s degree in marketing, communications, business, or a related field preferred, but not required.

Responsibilities

Develop and execute marketing plans across multiple brands and service lines.
Manage Google Ads, Meta advertising, campaign budgets, and performance optimization.
Oversee websites, local SEO, Google Business Profiles, and conversion improvements.
Create social media calendars and visit job sites to capture photos, videos, and project stories.
Use AI and automation responsibly to improve content workflows, reporting, and lead follow-up.
Track qualified leads, cost per lead, estimates booked, and revenue attributable to marketing.
Coordinate specialized outside vendors when needed and evaluate their performance.
Represent both companies at approximately 2–4 networking or community events monthly, develop referral relationships, and follow up on opportunities.