Head of Marketing

Vessl Ai•San Francisco, CA

1d•Onsite

About The Position

VESSL AI is a specialized AI cloud that provisions and routes GPU capacity across multiple clusters and providers, giving AI teams one platform to access, scale, and manage compute. Founded in Seoul and scaling in San Francisco, the company is building its US go-to-market team. The Head of Marketing will own how the market finds, understands, and chooses VESSL, establishing its positioning and personally running initial programs while building the marketing function. This builder role owns the end-to-end marketing funnel across all markets, including growth, field marketing, community, and the global story that connects them. The role will design the funnel, hire the first marketers, and create operating playbooks. It will guide the path from a researcher's first interaction and single-GPU use through activation, revenue, and larger cluster opportunities, across regions. The role will set global messaging and positioning; lead launches and equip regional sales teams; own funnel metrics and digital growth; partner with Product on product-led growth; build a global events and account-based marketing program; and develop the AI research community and academic engagement. Initially hands-on, the Head of Marketing will build and lead a US team spanning growth, field, product marketing, and developer relations, while establishing a global operating model and measurement framework for regional teams. This is an onsite role in San Francisco.

Requirements

10 to 15 years of marketing experience, primarily at high-growth startups or scale-ups.
Deep understanding of HPC, AI/ML infrastructure, and AI workloads, including training, fine-tuning, and inference; ability to discuss GPUs, clusters, and schedulers credibly with ML researchers.
Experience building a marketing function, funnel, or program from zero, and ability to explain the design and rationale.
Full-funnel ownership across digital growth and field marketing, with quantifiable results.
Strong positioning instincts in a crowded technical market.
Experience partnering with Product on a product-led growth motion and with Sales on an enterprise motion.
Hands-on familiarity with marketing automation and analytics tools, including HubSpot, product analytics, and attribution; AI content and research tools; and tools such as Claude Code.
Ability to work onsite in San Francisco.

Nice To Haves

Marketing experience at a GPU cloud, neocloud, or developer infrastructure company.
Existing relationships in the AI research community.

Responsibilities

Own VESSL's global messaging and positioning, including its core differentiation from hyperscalers and neoclouds and localization with regional teams.
Lead global launches and equip sales teams across regions with narratives, case studies, and battlecards for technical buyers.
Own key metrics across the marketing funnel, from first touch through activation, self-serve revenue, and sourced pipeline, and provide leadership with a planning dashboard.
Build and run digital growth programs across paid marketing, SEO and AEO, content, lifecycle marketing, and researcher-focused channels such as X, Reddit, Hacker News, GitHub, and Discord.
Partner with Product on the product-led growth motion, including onboarding, activation, in-product growth loops, and handoff of high-intent users to Sales.
Build a global events calendar that combines flagship conferences with relevant regional AI and research events.
Run recurring meetups, workshops, and hackathons, as well as executive dinners and private events, to develop relationships and pipeline with frontier labs and enterprise AI teams.
Partner with regional sales leaders on account-based programs for large managed-cluster opportunities in each market.
Develop AI researchers as advocates and build engagement along their paths from academia to neoclouds, frontier labs, and enterprise organizations.
Build academic engagement through university labs, research groups, compute-credit programs, and student ambassadors.
Begin in a hands-on capacity, then hire and lead a US marketing team across growth, field, product marketing, and developer relations, with regional marketers responsible for execution in their markets.
Establish a global operating model, planning cadence, and measurement framework for regional marketing teams.