Head of Marketing

Adaptive•Boston, MA

15h•Hybrid

About The Position

Adaptive is a vertical AI company of 50, building the agentic operating system for the $2 trillion U.S. construction industry. We work with over 1,000 customers, partner with over 50 accounting firms, and have raised $26m from Emergence, a16z, and other top funds. This role is for the first marketing leader at the company, with a huge amount of untapped demand to go after. Half of this year's revenue has come inbound and another quarter through channel partners, all without a dedicated marketing leader. ACVs tripled YoY and the sales team is scaling rapidly. Our customers give us an 80 NPS.

Requirements

4–6 years of marketing experience, including owning product marketing and/or brand at an early stage company
Fluent with GTM tech, AI tools, and data
Thrive solving ambiguous problems
Love working as a player coach, owning IC work to stay close to the operation while building up the team around you

Responsibilities

Define the category. We have first-mover advantage, and it shows up as wow moments on sales calls, but we haven't cracked how to tell that story at scale. You'll establish how we talk about what we're building, and amplify it into a category we own
Build awareness. Our buyers live in specific peer networks, industry associations, and channel partner ecosystems. You'll build the programs that get us in front of them, consistently
Run the system. Our TAM and target personas are clearly defined. You'll build the system that gets every account into our CRM, surfaces who's engaging with programs, and converts the warm ones into opportunities.