Head of Marketing

Coworker.ai•San Francisco, CA

1d•$160,000 - $220,000•Hybrid

About The Position

Coworker is redefining how organizations work with AI. Our platform delivers the chat, cowork, and code capabilities that enterprises need at 80% lower cost with identical output quality. We do this by ensuring through our technology that every task has the right context and model to be completed most effectively. We're a fast-scaling startup with a powerful PLG engine and rapidly growing enterprise pipeline. We’re hiring a Head of Marketing to own how Coworker shows up in the market. This is a high-impact role for someone who has likely been a Head of Marketing or worked directly under a Head of Marketing, VP Marketing, or senior GTM leader at a fast-growing B2B startup and is ready to take on more ownership. You’ll report directly to the CEO and work closely with the Product, Sales, Customer Success, and Growth teams. You should be equally comfortable writing positioning, launching products, creating sales collateral, interviewing customers, analyzing win/loss patterns, and getting into the details of campaigns, website copy, and content. This role is for someone who can set direction and execute. The right person has experience in a company that scaled from Series A to Series C, understands both self-serve / PLG motions and enterprise sales, and wants to help build the marketing foundation for a category-defining company.

Requirements

5–8+ years of experience in product marketing, ideally in B2B SaaS/Enterprise AI
Series A to C experience: You've scaled product marketing at a high-growth startup from early revenue to $10M+ ARR
PLG + Enterprise fluency: You've marketed self-serve products that also sell into enterprise
Technical fluency: You have a track record of turning complex products into clear, differentiated positioning
Builder mentality: You're comfortable with ambiguity, willing to write the copy yourself, and excited to hire and manage a team as we grow
Cross-functional operator: You add great value in an engineering standup, a sales pipeline review, and a content brainstorm

Nice To Haves

Experience at a Series A/B/C SaaS startup
Experience with content marketing or growth marketing: writing blog posts, performing funnel analysis
Experience with platform/multi-product solutions
Familiarity with Enterprise AI landscape and competitive positioning
Hands-on experience with content marketing, growth marketing, lifecycle, SEO, or campaign execution.

Responsibilities

Own Coworker’s core positioning, messaging, and narrative across audiences, use cases, and buyer personas
Lead go-to-market planning for new product launches, feature releases, and strategic announcements
Partner with Sales to develop clear messaging for technical and business buyers
Own product marketing campaigns end-to-end, including onboarding, in-product messaging and lifecycle marketing
Partner with Sales, Growth and Customer Success to understand what wins deals, what blocks adoption, and where messaging needs to improve
Develop content that supports pipeline generation, product education, thought leadership, and customer expansion