Head of Lifecycle Marketing

Manychat • Austin, TX

1d • Hybrid

About The Position

Manychat is seeking a Head of Lifecycle Marketing to own the customer journey from first touch through loyalty and advocacy. The role will build and operate lifecycle programs that move signups toward activation, free users toward paid subscriptions, and customers toward long-term engagement, supporting activation, conversion, retention, and expansion at scale.

Reporting to the VP of Growth Marketing, this role works across Product Marketing, Product, Creative, Engineering, Analytics, and Content. The Head of Lifecycle Marketing will lead lifecycle strategy and execution across channels, develop segmentation and personalization, establish measurement and experimentation practices, manage lifecycle technology, and hire and develop a team. Manychat describes itself as a 400+ person company operating across three continents and building AI-powered audience engagement automations.

Requirements

• At least 8 years of experience in lifecycle, CRM, or marketing automation, ideally in product-led growth companies.
• A proven track record of improving activation, conversion, and retention metrics.
• Deep hands-on experience with a modern marketing automation platform, such as Braze, Iterable, Customer.io, or HubSpot.
• Understanding of deliverability, data flows, and event-based triggering.
• Strong analytical skills, including funnel analysis, cohort retention, and experiment design, and comfort with analytics tools.
• Experience leading and growing a team.
• Communication skills to influence stakeholders at every level.
• Excellent project management skills, including prioritizing, managing timelines, and delivering in a fast-paced environment.
• Creative, customer-obsessed mindset, with attention to both copy and segmentation logic.

Nice To Haves

• Familiarity with the creator economy, chat marketing, or freemium business models.

Responsibilities

• Own lifecycle strategy across onboarding, activation, free-to-paid conversion, engagement, retention, churn prevention, win-back, and expansion, aligned with business objectives and audience segments.
• Build and orchestrate automated programs across email, in-product messaging, push, and chat channels.
• Design a segmentation and personalization framework based on user behavior, product usage, and audience type.
• Run an experimentation program by developing hypotheses, conducting A/B tests, measuring results, and iterating.
• Partner with Product Marketing and Product on launches, promotions, and feature-adoption campaigns.
• Partner with Analytics to build lifecycle measurement infrastructure.
• Establish funnel KPIs, including activation rate, trial conversion, retention curves, LTV, and reactivation; report performance and translate insights into action.
• Own and continuously improve the lifecycle technology stack, tooling, and processes.
• Hire, lead, and develop a team of lifecycle marketers.
• Stay current on industry trends, best practices, and emerging technologies, including AI-driven personalization.

Benefits

• Professional development budget for conference tickets, online courses, and other relevant resources.
• Comprehensive medical, dental, and vision coverage for employees and dependents.
• Hybrid work and generous, flexible time off planned with the team.
• Ability to work from a location agreed with the team.
• In-office free meals and snacks.
• Company-funded sport activities, annual offsites, and team-building events.
• Access to AI tools including Claude and OpenAI, with support for adopting tools that help teams work faster.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed