Head of Content & Lifecycle

Farren • Boulder, CO

20h

About The Position

Farren is an early-stage, high-growth, AI-native startup building an adaptive training platform that combines elite human coaching with AI. Its mission is to make elite-level coaching accessible, flexible, and built for longevity. The Head of Content & Lifecycle owns Farren’s content strategy and lifecycle communications, ensuring that the brand earns athletes’ trust through technically accurate, authentic content.

The role oversees the content system across the Creative Director, Media Producers, and Social Manager, who reports to this position, and directs the contracted paid media team. The Creative Director owns Farren’s visual and emotional expression; this role owns what the company makes, its audience and distribution, and how performance is evaluated. It is a hands-on leadership position involving writing copy, building email flows, analyzing data, and making strategic decisions.

The position defines content pillars and accuracy standards, maps content across the customer journey, manages automated email sequences, evaluates performance, and coordinates production across creative, production, social, paid media, and coaches. The person in this role partners with the Coach Collective to validate technical content and with Product to align email and in-app coaching communications.

Requirements

• Have trained, competed, or coached seriously; training is a meaningful part of life.
• Have at least 5 years of experience in content strategy, lifecycle, or growth marketing.
• Have built and run a full-funnel content strategy and understand how messaging changes at each stage.
• Have built automated lifecycle flows using Customer.io, Klaviyo, Braze, or a similar platform, with demonstrable impact on activation or retention.
• Be comfortable making decisions using directional data at small volumes and disciplined about stopping what does not work.
• Write clearly, specifically, and in a human voice.
• Be able to lead people who do not report directly to you, including a Creative Director and coaches with strong opinions.
• Be comfortable with ambiguity and evolving strategy.
• Be based in or willing to relocate to the Denver/Boulder area.

Nice To Haves

• Experience in fitness, wellness, or consumer subscription.

Responsibilities

• Define Farren’s content pillars and guardrails, including topics, coach participation, and claims the brand will not make.
• Have final say on technical accuracy before content is published across organic, paid, and email channels.
• Build a technical-content review process with the Coach Collective and document red flags so the team can check its own work.
• Map content to awareness, education and trust, conversion, and retention stages; identify drop-off points and create content to address them.
• Brief the Creative Director and Media Producers and write core copy.
• Set priorities for coach collaborations and partner with the Social Manager on channel execution.
• Own and audit automated email sequences for onboarding, activation, trial conversion, retention, and win-back; correct inaccurate content and rebuild underperforming flows.
• Build event-triggered lifecycle flows based on how members use the product.
• Partner with Product to align email and in-app coaching messages into a consistent Farren voice.
• Define success measures and keep-or-kill criteria for each funnel stage.
• Report on content’s impact on awareness, trust, signups, and retention, and take action based on findings.
• Brief paid media partners on adapting successful organic and coach content into paid creative, approve that creative against brand guardrails, and incorporate paid learnings into strategy.
• Run the content calendar and production pipeline across creative, production, social, paid media, and coaches, building processes that operate without constant day-to-day intervention.

Benefits

• Equity
• Health insurance
• Dental insurance
• Vision insurance
• Flexible PTO
• Farren subscription

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed