Head of Content

M3USA

3d • Remote

About The Position

The Head of DNUK Content leads the editorial vision and delivery for Doctors.net.uk, aiming to make it the most trusted and most used website for UK doctors. The role redefines the value proposition of DNUK content for doctors and reconnects the Content team with the wider organisation so that editorial activity supports company objectives. Success is measured through 7-day and 90-day active users among doctors in target specialties and the volume of content consumed by active users.

Doctors.net.uk is a subsidiary of M3 Inc. and the UK's largest professional network of doctors, with a closed community used by over 50,000 doctors daily and total membership of over 245,000. Its offerings include an email communications platform, news and educational web pages, sponsored pharmaceutical content, and user-generated content from doctors.

The Head of Content develops audience-driven editorial strategy, plans content using performance data, works across Product, Marketing and Sales, manages budgets and content sourcing, and explores the use of AI in content development.

Requirements

• Senior editorial or content leadership experience in digital media, ideally for professional, healthcare or specialist audiences.
• Track record of growing audience engagement using data and analytics.
• Experience managing budgets and a team.
• Ability to work effectively with Product, Marketing and Sales colleagues.
• Strong stakeholder management skills, including with clinical and external partners.

Nice To Haves

• Experience of multi-format content, including video, audio and interactive formats.
• Experience of healthcare or physician audiences.
• Familiarity with AI tools in content workflows.

Responsibilities

• Ensure curated, syndicated and original content reflects a distinct DNUK point of view and builds trust, credibility and relevance among doctors.
• Design editorial processes that provide a meaningful and enjoyable on-platform experience based on doctors’ unmet needs in professional media.
• Use multi-channel publishing across the site, newsletters, alerts, mobile, social and partnerships to maximise engagement and retention.
• Broaden editorial scope and formats, including interactive quizzes, video, audio and peer roundups.
• Build partnerships with medical societies, key opinion leaders and influencers to strengthen credibility and diversify content voices.
• Develop content plans that maximise performance, measured as engagement relative to content production cost.
• Use metrics such as click-through rate, dwell time, return visits, quiz interactions and specialty-level engagement to set editorial priorities and identify emerging audience signals.
• Partner with the Head of Product to deliver shared KPI targets.
• Work with Product and Marketing to optimise content exposure across existing channels.
• Align editorial initiatives with sales opportunities to support revenue growth without compromising editorial integrity.
• Allocate budgets across content areas, such as news, long-form and education, to maximise audience engagement.
• Source suitable third-party content from within M3 Group and external providers to supplement in-house development.
• Explore and trial the use of AI in content development.

Benefits

• 25 days annual leave
• Participation in a company bonus scheme linked to personal and company performance
• Group Life Cover at 4x salary
• Pension with 4% employee and 4% employer contributions
• Vitality medical after probation
• Staff discount scheme
• Discounted gym membership

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed