Head of Healthcare Segment Marketing

Schneider Electric•Boston, MA

21d•Hybrid

About The Position

Schneider Electric has a new opportunity for a Head of Healthcare Segment Marketing, based in Boston, MA or Raleigh, NC. The Head of Healthcare Segment Marketing develops and executes marketing strategies that drive growth in the U.S. This role connects market intelligence, customer insights, and business priorities to shape differentiated positioning, targeted go-to-market programs, and growth initiatives that expand demand and strengthen market presence. As the Head of Healthcare Segment Marketing, you translate market opportunities into actionable marketing programs that support sales engagement and commercial outcomes. You collaborate closely and lead business teams, product marketing, sales leadership, and marketing teams to define messaging, create campaigns, and promote key offers central to the needs of healthcare customers. You bring deep expertise in segment marketing and serve as a trusted advisor, ensuring marketing strategies reflect evolving customer needs, industry trends, and competitive dynamics. You shape the segment’s value proposition, contribute to thought leadership initiatives, and develop marketing content and sales enablement that support effective customer engagement. Operating as a senior individual contributor, you influence cross-functional teams, business leaders, and agencies to prioritize initiatives that deliver measurable impact on pipeline growth, customer engagement, and market visibility.

Requirements

Minimum 8-10 years B2B marketing communication, segment marketing, or strategy experience
Proficient in Microsoft Office (Office 365)
Excellent communication, presentation, and budget management skills.

Nice To Haves

Creativity, and a high degree of initiative and proactive management.
Ability to lead through influence and work well with all levels of a matrixed organization
Flexible and fast learner who is coachable with a drive for continuous improvement
Creative thinker with a growth hacker mindset, able to generate new ideas.
Strong analytical skills and experience with data analysis tools and metrics.
Proven portfolio experience with A/B testing, digital marketing, analytics platforms and managing paid campaigns a plus.
Personal qualities such as: self-driven, passionate, collaborative, influential, perseverant, reliable, direct, curious, and creative

Responsibilities

Own the end-to-end marketing strategy for the U.S. Healthcare segment, ensuring alignment with business growth objectives.
Define segment marketing priorities, investment focus, and integrated marketing plans that drive awareness, demand, and pipeline growth.
Act as the central marketing authority for the segment, coordinating and directing all marketing activities driving commercial growth.
Design and execute full-funnel demand generation strategies—from awareness through lead generation, pipeline acceleration, and customer engagement.
Build and launch integrated campaigns that generate qualified leads and measurable pipeline for the segment.
Establish and manage the segment’s marketing funnel, continuously optimizing performance based on data, conversion metrics, and sales feedback.
Develop deep expertise in the healthcare ecosystem, including customer needs, industry trends, regulatory drivers, and competitive dynamics.
Translate market insights into targeted marketing strategies, campaign themes, and growth initiatives.
Define and maintain the segment’s value proposition, positioning, and messaging framework.
Create and oversee the development of segment-specific marketing content, including campaign assets, thought leadership, and customer-facing materials.
Drive thought leadership initiatives that position the organization as a trusted authority in the healthcare market.
Ensure all marketing communications consistently reflect the segment’s priorities, customer pain points, and competitive differentiation.
Lead the development and execution of segment-specific go-to-market initiatives, offers, and marketing campaigns.
Orchestrate cross-functional marketing activities across Businesses, Commercial, and marketing teams to activate campaigns.
Develop segment-focused sales enablement tools, playbooks, and marketing materials that support effective customer engagement and deal progression.
Partner closely with regional sales leaders to align marketing activities with pipeline priorities and revenue goals.

Benefits

medical (with member reward points)
dental
vision
basic life insurance
Benefit Bucks (credits to apply towards your benefits)
flexible work arrangements
paid family leaves
401(k) + match
well-being and recognition (including service anniversary) programs
12 holidays per year
15 days of paid time off per year (pro-rated in the first year of employment based on start date)
opportunity to purchase company stock (eligibility depends on start date)
military leave benefits