Head of Marketing (law enforcement segment)

TalentRemedy•Arlington, VA

4d•Remote

About The Position

Our client is an independent nonprofit that advances excellence in policing through rigorous research, strategic advisory services, and scalable technology solutions. They are seeking a senior, hands-on marketing leader with a demonstrated track record of successfully repositioning organizations in complex B2B and/or B2G environments, specifically within or adjacent to the law enforcement and public safety sector. This role is accountable for leading a full transformation of how they communicate their value within the law enforcement community and B2G realm specifically. The selected candidate will be expected to deliver measurable improvements in clarity, credibility, and market alignment within the first 6–12 months. This is a player–coach role. The successful candidate must be equally capable of setting strategy and personally executing high-impact work in the early stages, including rewriting messaging, guiding website content, and establishing a new standard for communications quality. They are not seeking a generalist or execution-only marketer or someone who has not marketed to law enforcement or public safety previously. They require a proven operator who has led similar transformations before and can point to clear, verifiable outcomes. This role is designed for a candidate who has already solved this problem before and is willing to personally lead the initial transformation work, not just manage it. They are prioritizing evidence of execution and outcomes over credentials, and expect the selected individual to take full ownership of rebuilding and elevating their external communications to match the quality and importance of their work.

Requirements

Proven Transformation Experience
Led at least one full-scale marketing and communications turnaround (including messaging, brand, and digital presence) in a B2B or B2G organization
Able to present concrete before-and-after examples (e.g., website overhaul, messaging framework, brand repositioning)
Bachelor’s degree in marketing or related field required; Master’s degree preferred
Direct experience working with, marketing to, or operating within law enforcement, policing, public safety, or closely related government sectors OR for-profit experience marketing/selling into government, regulated, or institutional buyers with similar dynamics (e.g., GovTech, public safety technology, research/analytics, defense-adjacent sectors)
Demonstrated ability to communicate effectively with chiefs, command staff, policymakers, and government stakeholders without requiring extensive onboarding
Clear evidence that their work contributed to measurable outcomes such as increased partnerships, contract wins, stakeholder engagement, or institutional credibility
Ability to tie marketing and communications efforts directly to organizational growth or mission impact
Has held full responsibility for brand, messaging, and external communications—not just contributed as a specialist
Comfortable making decisive changes, including eliminating ineffective channels, replacing vendors, and resetting standards
Demonstrated ability and willingness to personally execute critical work, including: Writing and refining core messaging, Leading and contributing directly to website content and structure, Developing initial thought leadership and content direction
Proven experience operating effectively without large teams or heavy agency dependence

Nice To Haves

10–15+ years of experience in marketing and communications leadership
A hybrid background spanning strategy and execution (player–coach)
Experience in nonprofit, public sector, or relevant for-profit B2G environments
Experience within or adjacent to the law enforcement and public safety sector
Deep familiarity with institutional and government audiences
A strong point of view on what works—and the judgment to eliminate what does not
High standards for clarity, professionalism, and credibility
The ability to quickly earn trust with both internal leadership and external stakeholders

Responsibilities

Conduct a comprehensive audit of all external communications and marketing assets
Redefine and document a clear, differentiated positioning aligned to law enforcement and public safety audiences
Personally lead and contribute to a full overhaul of website messaging, structure, and content
Establish rigorous standards for all communications, eliminating low-quality or misaligned outputs (including ineffective outsourced or AI-generated content)
Evaluate, restructure, or replace external marketing vendors as needed
Align marketing and communications directly with business development, partnerships, and institutional credibility goals