Head of Growth

Accord•Toronto, ON

5d•Hybrid

About The Position

Accord is a breakout Series A startup founded by proven leaders from Stripe, LinkedIn, and Google. Accord’s high-bar for execution has quickly led to big wins, including driving 100+ paying customers under 12 months of launching, partnering with industry leaders such as Samsara, Harvey.ai, Decagon, Xactly etc., and receiving raving reviews from its 10,000+ users on G2. The company is on a mission to transform how Revenue Leaders drive Execution Excellence. From setting and enforcing standards for how their GTM team sells, onboards, and expands with customers, ambitious leaders use Accord to up-level the craft of Sales. With hubs in Toronto & San Francisco, Accord is bringing on passionate builders who sweat the details and want to build something special. If you’re interested in being part of a collaborative, high-velocity team that is dedicated to excellence in its craft, apply. We’re looking for a sharp, early-stage growth leader to join Accord and add firepower to our pipeline engine as our Head of Growth. You’ll report directly to our VP of Marketing, Lenny, and own the strategy for driving high-intent demos and a multi-six-figure enterprise pipeline. You likely bring a few years of learnings and failures from scaling a startup, having managed six-figure budgets and navigated the $100k+ enterprise deals we’re tackling here. This isn’t a brand awareness role, it is a high-accountability growth position. You will sit at the intersection of pipeline strategy and performance moving beyond traditional paid ads to pioneer AI Engine Optimization (AEO). Your goal is to make sure that when anyone asks an LLM or a community like Reddit about sales excellence, Accord is the first name they see. You’ll join a fast-moving team to bridge the gap between Product and Sales, refining our unit economics as we scale.

Requirements

5+ years in Demand Gen or Growth roles, with a proven track record of owning the function end-to-end in a B2B SaaS environment.
You’ve marketed to enterprise organizations (2000+ employees) and understand the complexities in navigating a complex, multi-stakeholder buying process for multi-six-figure deals
You have a proven track record of running account-based marketing that results in meetings, not just impressions.
You have personally owned and driven a pipeline in excess of $10M in previous roles.
High proficiency in Google Analytics, Microsoft Clarity, and major ad platforms (LinkedIn, Google, YouTube).
You don’t just use AI; it’s at the forefront of how you research, iterate, and move faster than the competition.
You understand that SEO is evolving. You have clear ideas on how to influence LLM citations and community-driven discovery.
Ability to track early indicators (/intent/content downloads) while staying focused on the north star: Demos Booked and Pipeline Generated.
You can point to at least three innovative, non-boilerplate campaigns you’ve run that significantly drove pipeline growth.

Nice To Haves

Experience with HubSpot is a strong plus.

Responsibilities

Own the primary goal of meeting bookings and pipeline generation, specifically targeting high-value enterprise deals ($100k+).
Strategize and execute paid media across LinkedIn, Google, YouTube, and the Meta suite to create and capture demand.
Lead our AI Engine Optimization strategy. You’ll leverage written content and community citations (Reddit, etc.) to ensure Accord is the top-of-mind solution within ChatGPT, Claude, and other LLMs.
Partner with Product Marketing and Content to translate value props into high-converting campaigns and virtual events.
Manage the demand function with a sharp eye on unit economics, specifically working to refine and optimize.
Continuously A/B test creative ad formats and innovative campaigns that break through the noise of typical B2B SaaS.