Head of Growth

Gymreapers • Nampa, ID

8d • Onsite

About The Position

The Head of Growth will drive Gymreapers’ growth through innovative strategies, data-driven insights, and cross-functional collaboration. The role focuses on identifying opportunities to grow the customer base, optimize user acquisition, and increase revenue. The ideal candidate has experience in digital marketing, e-commerce growth, and scaling businesses in the fitness or consumer goods space.

The position is on-site at Gymreapers’ headquarters in Nampa, Idaho, and reports to the VP of Marketing. The role leads growth strategy and forecasting, acquisition and retention efforts, e-commerce optimization, and the development of a high-performing growth team.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• At least 7 years of experience in growth, digital marketing, or e-commerce, with a proven record of measurable results for a consumer-facing brand.
• Strong understanding of growth strategies, including digital marketing, customer acquisition, retention, and product scaling.
• Proficiency with data analysis tools such as Google Analytics and CRM platforms, A/B testing, and conversion-funnel optimization.
• Strong leadership and team management skills, including the ability to work cross-functionally and align departments.
• Excellent communication, project management, and problem-solving skills.
• Highly analytical and results-driven, with comfort making data-backed decisions.

Nice To Haves

• MBA.
• Experience in the fitness industry or with e-commerce brands.

Responsibilities

• Develop and implement short- and long-term growth strategies to increase customer acquisition, retention, and revenue while supporting scalable, sustainable growth.
• Use analytics and market research to evaluate customer behavior, identify trends, measure campaign effectiveness, and optimize strategies.
• Collaborate with marketing, product, and sales teams to align growth initiatives, and provide leadership and mentorship on growth-related projects.
• Oversee paid and organic customer acquisition channels, including digital advertising, SEO/SEM, affiliate marketing, and influencer partnerships.
• Develop retention and engagement strategies, including email marketing, loyalty programs, and targeted campaigns to maximize customer lifetime value.
• Optimize the website and product pages to improve conversion rates, drive traffic, and increase sales.
• Set and manage growth budgets, allocate resources, track performance against KPIs, and regularly report to leadership.
• Build and lead a high-performing growth team, fostering innovation, collaboration, and accountability.

Benefits

• Competitive pay.
• Company-paid holidays.
• Paid time off (PTO).
• On-site gym.
• Newly renovated headquarters.
• 401(k) with up to a 4% employer match.
• Voluntary Life Flight Program.
• Employee Assistance Program.
• 50% employee discount.
• Employer-paid medical, dental, and vision coverage.
• Employer-paid short-term and long-term disability.
• Life insurance for the employee and spouse/dependents.
• Health Savings Account (HSA) employee option.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior