Head of Growth

AURORA•New York, NY

4d•Hybrid

About The Position

Aurora is seeking a Head of Growth to lead the expansion of its member community. This role involves defining and executing a D2C growth strategy across product, social, digital, content, partnerships, and community channels to attract, convert, and grow the accounts of high-profile customers. The Head of Growth will work directly with the CEO to build a team and leverage technology and human expertise to establish Aurora as a leader in its market. The position is based in Manhattan, New York, with flexible remote days and travel opportunities.

Requirements

Exceptional ability to identify a company's core growth drivers and think across physical, digital, media, partnership, community, and product-led channels.
Ability to manage both digital and human-led growth mechanics as part of a defined funnel.
Build high-leverage functions that prize conviction & trust over reach.
Exceptional taste, aesthetics, and copywriting ability — a deep understanding of the customer, culture, and mentality of our market — and an exceptional pulse on cultural moments and what makes things stand out.
Ability to turn taste into a repeatable engine: converting brand instinct into an actionable, repeatable strategy that builds trust, magnetism, and intrigue.
Strong understanding of — and instinct for — modern distribution channels: how products and ideas travel across social, cultural, and niche channels to reach high-value audiences.
Build narrative and objectives into every touchpoint, and build autonomous systems that discover, test, and act on new growth strategies.
Execute ruthlessly, plan and research diligently, and curate tastefully.
Exceptionally organized — managing complex budgets, timelines, briefs, and strategies in unison, hitting deadlines and objectives on time.
Track, assess, and act on both qualitative and quantitative performance metrics.
Work cross-functionally with product, operations, and partnerships to maximize Aurora's access, member experience, and opportunities.
Ability to withstand scrutiny and hold conviction, with the confidence to make asks and drive an agenda working directly alongside the CEO.
Hungry, learn fast, and believe in seeking truth above all else.
Proven track record of growing products, services, or initiatives among niche communities with exceptional results.

Nice To Haves

Press relationships and an organic network amongst premium or luxury communities, services, or potential growth partners.

Responsibilities

Report directly to the CEO and own engagement and conversion strategy across all touchpoints.
Define and own a multi-channel growth strategy that magnetizes and retains the world's most valuable customers within Aurora's ecosystem.
Lead Aurora's external content strategy and execution across social, editorial, in-person, and specialist distribution channels.
Own the strategy and oversee the execution of Aurora events, experiences, and brand activations, ensuring they reinforce our narrative and cultural position while driving conversions, engagement, and renewals.
Own conversions and renewals, ensuring Aurora curates the highest-signal community of athletes, creatives, and founders globally — starting with the US, Europe, and the Middle East.
Build and manage a team of specialist executors, own the growth budget, and define KPIs across the function.