Head of Growth

Acadia.io•Atlanta, GA

About The Position

Acadia is seeking a Head of Growth to lead new business strategy, pipeline development, and pitch execution across the agency. This role owns the new business function from first conversation through close, building and managing a proactive, qualified pipeline and leading integrated pitches that bring together media, analytics, and social and retail media. The Head of Growth reports directly to the CEO, partners closely with senior leadership, and acts as a visible, credible voice for the agency in the market. The role develops the agency’s new business strategy and growth plan, identifies target categories and prospects, positions the agency’s integrated offering, and determines which pursuits merit investment. It originates opportunities, manages and forecasts the pipeline, and leads pitch teams through strategy, preparation, presentations, negotiation, and close. The Head of Growth also represents Acadia in the industry, develops senior relationships, coordinates with marketing, and brings market intelligence and prospect feedback back into the agency.

Requirements

Proven track record of winning new business at an agency, with a strong record of pitch wins.
Demonstrated experience running integrated pitches across media, analytics, and social or retail media.
Ability to originate opportunities, not only convert inbound ones.
Experience leading and motivating senior, cross-functional teams through high-stakes pursuits.
Excellent storytelling, presentation, and communication skills.
Comfort pursuing deals of varying sizes and complexity, with sound judgment about where to invest time.
A deep, active industry network built through years of relationship-building.
Entrepreneurial, self-directed mindset.
Based in or willing to relocate within a drive or short flight of Atlanta, in the East Coast or Midwest, with regular in-person time in Atlanta.

Responsibilities

Develop the agency’s new business strategy and growth plan in partnership with the CEO.
Define target categories, prospects, and priorities that align with the agency’s strengths.
Shape how the agency’s integrated offering is positioned and presented in the market.
Decide which opportunities to prioritize and where to invest the team’s time.
Originate opportunities through professional networks, industry events, hosted gatherings, and targeted outreach.
Build and manage a proactive, qualified new business pipeline aligned to growth priorities.
Qualify and respond to inbound RFPs and inquiries.
Own pipeline accountability through regular reviews, forecasting, reporting to the CEO, and visibility into opportunity stages, timing, and close probability.
Lead pitch strategy and timelines, organize senior cross-functional teams, assign roles, and maintain accountability for deadlines and quality.
Motivate pitch teams and lead integrated pitches connecting media, analytics, and social or retail media.
Present confidently to prospective clients and guide teams through live pitch moments.
Own opportunities from initial conversation through negotiation and close.
Pursue opportunities of varying sizes and types, including media AOR engagements, performance budgets, and social and influencer programs.
Partner with leadership to scope proposals, shape commercial terms, and ensure smooth transitions to the client team after a win.
Represent Acadia at conferences, events, and networking opportunities, and build senior relationships across the marketing and advertising community.
Host and participate in relationship-building opportunities that generate new conversations for the agency.
Champion the agency’s reputation and point of view in the market.
Coordinate with the marketing department so marketing assets and activities support a consistent direction and reinforce new business efforts.
Represent growth priorities in conversations with media, analytics, social, and retail media leadership.
Bring market intelligence, competitive insight, and prospect feedback back into the agency.
Collaborate with the leadership team to strengthen the new business approach.