Head of Growth Marketing

Mural Group • Los Angeles, CA

3d • Onsite

About The Position

Mural is partnering with a fast-growing performance bicycle brand to find their first Growth Marketing Manager in the US. The brand launched in April 2026 backed by one of the world's largest bicycle manufacturers, with a full lineup across road, gravel, city, fitness, and e-bike -- a pro team sponsorship at the highest level of the sport, a growing dealer network, and a lean team in Santa Monica building something from the ground up.

You will own performance and growth marketing for the US market -- paid digital, email, organic social, content, SEO, influencer and community partnerships, and dealer co-marketing. You will work alongside the Head of Sales and Head of Design to drive consumer awareness, dealer demand, and brand credibility in a category where trust is earned through product quality and community, not ad spend alone. The cycling community is passionate, opinionated, and vocal. You need to understand how to market to them without alienating them.

Requirements

• 4+ years in growth or performance marketing, ideally at a consumer brand.
• Hands-on experience with paid digital, email, SEO, and social -- you have executed, not just managed.
• Data-driven approach: you build and track against metrics that tie to revenue.
• Comfort building in a lean, early-stage environment.

Nice To Haves

• Cycling, outdoor, or sports/fitness industry background strongly preferred.
• Experience running growth marketing at a consumer brand where the product actually matters to the people buying it (cycling, outdoor, run, triathlon, action sports, or consumer hardware).
• Understanding the difference between an enthusiast audience and a general consumer, and how to build for both without diluting either.
• Comfort with data: tracking CAC, LTV, conversion rates, and channel performance, and using that data to make spend decisions.
• Experience building or managing paid social and paid search campaigns.
• Knowledge of what a healthy email program looks like end to end.
• Experience working with influencers or ambassadors in a way that actually moved the needle.
• Experience in a small team where you were the one running the campaigns, writing the copy, and pulling the reports.
• Cycling industry experience or genuine cycling culture fluency.

Responsibilities

• Own performance and growth marketing for the US market, including paid digital, email, organic social, content, SEO, influencer and community partnerships, and dealer co-marketing.
• Drive consumer awareness, dealer demand, and brand credibility.
• Market to a passionate and opinionated cycling community without alienating them.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed