Head of Growth
About The Position
WeScale teaches print-on-demand sellers how to build real brands. The company has a significant existing audience across YouTube, a free community, and an email list, with a substantial number of paying members. The current challenge is on the demand side, with paid ads paused, newsletters not sent, and lead magnets undelivered. The necessary tooling is in place, but marketing efforts are not being actively driven. The founder, Chris Heckman, has identified marketing as the most critical area for the company's growth and is seeking a Head of Growth to take ownership of this function.
Requirements
- Proven experience running paid ads on Meta and Google with significant budgets and accountability for return on ad spend (ROAS). Agency management experience is not sufficient.
- Experience running email marketing at scale using Klaviyo or equivalent platforms, including managing flows, deliverability, and recurring sends with measurable results.
- Experience building and fixing marketing funnels.
- Experience working with attribution tooling such as Hyros.
- AI-native approach to work, with experience using agents and automation.
- Experience in community, course, coaching, or membership businesses that grow through YouTube, webinars, and email.
- Strong understanding of marketing metrics and attribution.
- Ability to work independently and take initiative without requiring constant permission.
- Commitment to company values: Set the Standard, Extreme Ownership, Radical Candor, and Fiduciary Mindset.
Nice To Haves
- E-commerce marketing experience, provided the core skills listed are present.
- Experience with Claude Code.
Responsibilities
- Manage paid acquisition on Meta, Google, and YouTube, focusing initially on retargeting and then cold traffic into the Blueprint quiz and webinar.
- Manage email marketing end-to-end, including the list, all flows, weekly newsletters, onboarding rewrites, and delivery of lead magnets.
- Optimize conversion rates for all funnels, including the Blueprint quiz, BuildMyPOD, the Accelerator sales page, and webinar pages.
- Oversee the entire webinar campaign, including calendar, emails, retargeting, replays, and offer windows, supporting Chris Heckman who presents.
- Manage and report on key marketing metrics using Hyros, Klaviyo, and Marketing Hub, providing daily and weekly updates.
- Conduct testing of creative, audiences, and offers within established guardrails.
- Extend and build AI agents to automate marketing tasks and scale operations.
- Collaborate with content and community teams, receiving audience insights and providing feedback on content performance related to buyers.
Benefits
- Two weeks paid time off.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
