Head of Growth Marketing

LoadUp•Alpharetta, GA

1d•Onsite

About The Position

LoadUp is hiring a Head of Growth Marketing to own our growth engine across DTC and marketplace channels. This is a strategic, hands-on leadership role based onsite at Avalon in Alpharetta, GA — with direct influence over revenue, customer acquisition, retention, and long-term customer value. You'll own the strategy and execution of performance marketing, lifecycle marketing, and marketplace growth, leading a high-performing team and reporting into executive leadership.

Requirements

10+ years of growth marketing, performance marketing, digital marketing, or customer acquisition experience
4+ years of senior marketing leadership experience within a DTC, marketplace, platform, or technology-driven business
Experience leading a website redesign or major conversion initiative.
Familiarity with marketing automation, analytics, and AI-enabled workflows.
Demonstrated success scaling paid acquisition across Meta Ads, Google Ads, programmatic, CTV, and affiliate marketing, managing seven-figure or larger digital media budgets
Proven experience growing a two-sided marketplace or platform business, with a strong understanding of supply/demand growth, customer acquisition, retention, and unit economics
Experience building and scaling lifecycle marketing programs across email, SMS, push, and in-app channels
Strong analytical skills with SQL, BI tools, attribution platforms, and experimentation tools, plus experience with modern martech stacks (CDPs, ESPs, analytics platforms)
Experience measuring and optimizing CAC, LTV, ROAS, conversion rates, retention, and marketing ROI
Proven consumer acquisition experience in B2C, DTC, or consumer marketplace businesses.
Executive-level communication skills, with experience presenting strategy and performance results to senior leadership
Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience

Nice To Haves

A strategic operator who balances long-term growth strategy with immediate revenue and unit-economics opportunities
A data-first leader who uses analytics and experimentation to accelerate learning and decision-making
A team builder who develops strong leaders and creates a collaborative, high-performance culture
A cross-functional partner who translates growth opportunities into Product, Engineering, Finance, and Operations priorities

Responsibilities

Define and own the growth marketing strategy across direct-to-consumer (DTC) and marketplace channels, aligning acquisition, retention, monetization, and revenue growth with company OKRs
Lead and optimize seven-figure media budgets across paid social, paid search, programmatic advertising, CTV, and affiliate marketing (Meta, Google, and beyond)
Optimize marketing investment against CAC, ROAS, LTV, conversion rate, and unit economics
Develop channel-level budget allocation strategies based on performance, incrementality, and growth potential
Build a rigorous experimentation program (A/B and multivariate testing) across creative, acquisition funnels, pricing, onboarding, and customer journeys
Establish growth KPIs and executive-level dashboards for acquisition, retention, revenue, and marketplace performance
Partner with analytics and data teams on attribution, measurement, LTV/CAC modeling, and reporting using SQL, BI tools, and experimentation platforms
Maintain strong standards for marketing measurement, tracking, attribution, privacy, and data governance
Build and scale lifecycle marketing across email, SMS, push, and in-app messaging — including onboarding, retention, reactivation, and win-back programs
Improve retention and repeat behavior through segmentation, personalization, testing, and behavioral data
Partner with Product and Engineering to improve customer journeys and remove funnel friction
Partner with Marketplace Operations and Product to grow marketplace supply and demand
Develop acquisition and activation strategies for marketplace buyers and sellers
Identify and scale growth levers that improve marketplace activation, utilization, liquidity, and long-term customer value while protecting unit economics
Recruit, lead, mentor, and develop a high-performing growth marketing organization, including performance marketers, lifecycle marketing specialists, analysts, and creative partners
Lead agency and marketing technology vendor relationships with clear performance and cost-efficiency expectations
Partner closely with Product, Engineering, Finance, Analytics, and Operations to prioritize growth initiatives
Present growth strategy, performance insights, forecasts, and recommendations to executive leadership and board-level stakeholders