Head of Growth & Lead Generation

MAGNETO & DIESEL INJECTOR SERVICE INC•Saginaw, MI

12d•Onsite

About The Position

M&D has been a leader in the aftermarket for over 80 years, specializing in remanufacturing innovation. They have expanded to include partnerships with leading OEMs and manufacturers, offering a wide range of new and remanufactured parts for diesel engines. M&D uniquely understands diesel engine failure analysis and parts, with a mission to 'FUEL UPTIME'. The Head of Growth & Lead Generation is a new role within HHP (a division of M&D) focused on building and executing the demand generation function. The role begins with a 3-month operational immersion and systemization phase, followed by a ramp-up of outbound lead generation responsibilities from months 4-12. Success in this role is earned through demonstrated operational execution.

Requirements

Bachelor’s degree in Marketing, Business Administration, Sales, Communications, Operations Management, or a related field preferred. Equivalent combination of education, professional training, and relevant work experience will be considered in lieu of a degree.
3+ years of experience in B2B outbound lead generation, sales operations, or demand generation — with measurable results.
Demonstrated builder/executor profile: has designed and operationalized processes from scratch, not just managed inherited systems.
Strong CRM discipline and data hygiene standards; experience with dialer infrastructure and list management.
Ability to learn a complex, technical product category quickly and translate it into effective outbound messaging.
High accountability orientation, owning outcomes, not just activities.
Perform all work to company policies, procedures and system standards to meet the company's strategic objective.
Successful completion of pre-employment background and drug screening.
Fosters good coworker citizenship and contributes to a positive work environment.

Nice To Haves

Certifications or specialized training in CRM platforms, demand generation, sales operations, digital marketing, lead generation, AI-enabled marketing tools, or project management are a plus.

Responsibilities

Conduct a structured onboarding across warehouse, customer care, inside sales, and outside sales to build deep product, buyer, and channel fluency.
Deliver a written diagnostic of the current-state outbound program: lists, dialer infrastructure, CRM usage, scripts, cadence, and results — including honest assessment of gaps.
Identify first systemization target and deliver a working solution within Days 31–60.
Operate with builder-executor intensity: own the problem, build the process, document it, hand it off cleanly.
Own the outbound lead generation infrastructure end-to-end: list quality, dialer configuration, CRM pipeline discipline, script development, cadence design, and results reporting.
Deliver an outbound rebuild plan with explicit ROI math by Day 90; execution begins no earlier than Day 90.
Coordinate with the on-site marketing team on creative and brand support for lead-gen campaigns under a defined matrix working agreement.
Build and manage outbound team composition as headcount is approved (team structure TBD at 90-day mark).
Participate in Flywheel project — HHP’s AI/organic lead-gen initiative — as it ramps in Year 1.
Maintain weekly coordination cadence with on-site marketing team on lead-gen campaign execution.
Report lead-gen performance metrics to GM on defined KPI dashboard (volume, conversion rate, cost-per-lead, pipeline contribution).
Develop coaching skills for direct reports as team is built out; participate in structured mentorship cadence.
Surface operational intelligence (buyer behavior, market signals, channel shifts) as a regular input to GM and executive leadership.
Perform other duties as assigned by supervisor.