Head of Growth

Abacum•New York, NY

4d•$200,000 - $215,000•Hybrid

About The Position

Abacum is seeking a Head of Growth to scale its demand generation engine. The company has established a strong foundation that has led to significant revenue growth and a recent Series B funding round. This role is strategic, focusing on owning the marketing-sourced pipeline across all channels, optimizing existing strategies, and identifying new growth opportunities. The Head of Growth will work closely with the Paid Acquisition Specialist and collaborate with marketing and sales teams to build a predictable, high-velocity demand engine. This is a highly visible and impactful position responsible for the marketing-sourced pipeline number.

Requirements

Extensive experience in B2B SaaS demand generation.
Ideally at a growth-stage company (Series A–C, $3M–$30M ARR).
Hands-on experience where pipeline (not MQL’s) is the no1 success metric.
Deep comfort with HubSpot (marketing automation, lead scoring, workflows, reporting).
Experience working with or coordinating BDR/SDR teams.
Analytical mindset — ability to build dashboards, read funnel data, and make budget decisions based on conversion rates.
Scrappy and resourceful, comfortable doing the work.
Excellent communicator — ability to explain complex concepts to different audiences.

Nice To Haves

Salesforce experience.
Experience in FP&A, fintech, or adjacent B2B software categories.
Familiarity with ABM tools (Clay, 6sense, Demandbase) and intent data.
Experience with AEO/GEO strategies (optimizing content for AI-driven search).
PostHog, Google Analytics 4, or similar product analytics tools.

Responsibilities

Develop and execute a multi-channel demand generation plan with clear MQL, SQO, and pipeline targets by channel.
Manage and optimize Google Ads, LinkedIn, newsletters, and other paid channels across all funnel stages, allocating budget to highest-ROI channels weekly.
Build and optimize email nurture sequences, re-engagement campaigns, and lead scoring rules in HubSpot to accelerate MQL to SQO conversion.
Run structured tests on channels, messaging, audiences, and landing pages, maintaining an experimentation log.
Own the weekly demand dashboard, reporting on pipeline by channel, cost per opp, MQL→SQO conversion, and channel-level ROI. Present findings weekly to the Head of Marketing and monthly to leadership.
Work with PMM to prioritize content needs, ensuring competitive pages, comparison content, and bottom-of-funnel assets drive pipeline.
Build an ABM strategy to engage, nurture, and convert top-tier accounts into opportunities.
Partner with the BDR team lead on outbound campaign alignment, target list quality, and handoff processes, helping to shape inbound follow-up and Tier 2 activation workflows.