Head of Growth

Northspyre is seeking a Head of Growth to join their team. The ideal candidate will have at least 8 years of marketing experience with a demonstrated track record of measurable success in marketing at fast-growing venture-backed companies. They will be responsible for building out and overseeing all aspects of digital and traditional marketing channels, managing an existing team of 6, and working directly alongside the CEO as a key member of the leadership team. The role requires a highly driven, strategic, and strong communicator who can help drive growth through customer acquisition, retention marketing, and brand awareness.

• Build out and oversee all aspects of digital and traditional marketing channels
• Bring at least 8 years of marketing experience with a demonstrated track record of measurable success in marketing at fast-growing venture-backed companies
• Manage an existing team of 6 and work directly alongside the CEO, as a key member of the leadership team, driving growth through customer acquisition, retention marketing, and brand awareness
• Collaborate with company leadership, finance, and other go-to-market functions; building, testing, and measuring marketing performance across a variety of channels; and managing a growing marketing team for a product that is an early category leader
• Identify and seize different growth opportunities and the various ways to meet them - think in terms of LTV, ROI, E2E analysis
• Build dashboards for measuring and sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly, monthly, and quarterly KPIs
• Lead optimization of the funnel and all the individual parts of the funnel
• Think strategically and develop comprehensive, data-driven marketing plans
• Synthesize complex ideas into actionable recommendations for senior executives
• Contribute to messaging and marketing copy development as well as general content creation (digital, traditional and otherwise) while also helping to oversee a team of freelance content producers
• Own, refine, and report on acquisition metrics such as ROAS, CAC, LTV, and MQLs

• At least 8 years of marketing experience with a demonstrated track record of measurable success in marketing at fast-growing venture-backed companies
• Highly driven, strategic and a strong communicator
• Able to manage an existing team of 6 and work directly alongside the CEO, as a key member of the leadership team
• Experience leveraging data-driven marketing to scale a company
• A sense of urgency in how you operate - every day matters mentality
• Build dashboards for measuring and sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly, monthly, and quarterly KPIs
• Experience working cross-functionally with sales, customer success, creatives, engineers, analysts and product managers
• The ability to think strategically and develop comprehensive, data-driven marketing plans
• The ability to synthesize complex ideas into actionable recommendations for senior executives
• Real estate development experience or exposure (Nice to have)
• First-hand experience with copywriting and content marketing (Nice to have)
• Experience with Google Analytics, HubSpot Marketing, LinkedIn Campaign Manager, Facebook Ads and Google Ads (Nice to have)
• First-hand experience with digital display and search ads (on networks like Google, Facebook, Linkedin and others) (Nice to have)
• First-hand experience in traditional B2B marketing (events, collateral, and more) (Nice to have)
• Understanding of and proficiency with SEO and SEM
• Own, refine, and report on acquisition metrics such as ROAS, CAC, LTV and MQLs