Head of Field Marketing

Coram AI

14d

About The Position

Coram AI is seeking an experienced, hands-on events and field marketing professional to build and scale its events program as the company grows across the U.S. The role owns event strategy from the ground up, including deciding where to participate, engaging prospective customers, and turning events into sales opportunities. The position works closely with Growth and Sales to drive pipeline and strengthen customer relationships across education, government, and public safety. The role oversees conference selection, event logistics, pre-event outreach, lead follow-up, and performance reporting. It also includes developing hosted events and scalable playbooks and processes that help Sales teams execute smaller events independently. The successful candidate will be highly organized, able to work independently, and comfortable managing multiple events in a fast-paced startup environment. Travel is approximately 40%, with flexibility during peak event seasons.

Requirements

3–7 years of experience in events, field marketing, or related roles within a B2B organization.
Experience independently managing events or owning an events program from planning through execution.
Demonstrated ability to build or improve event programs, with measurable results tied to meetings, pipeline, or revenue.
Strong project management skills and ability to coordinate multiple events, deadlines, and stakeholders simultaneously.
Experience managing event budgets, vendors, logistics, and cross-functional coordination.
Strong understanding of how events contribute to B2B sales pipeline and customer engagement.
Experience partnering closely with sales teams to drive event participation and post-event follow-up.
Highly organized, detail-oriented, and comfortable operating independently in a fast-paced startup environment.
Strong communication, problem-solving, and stakeholder-management skills.
Willingness to travel approximately 40%, with flexibility during peak event seasons.

Nice To Haves

Experience within a high-growth technology or startup environment.
Experience marketing or selling to education, government, public safety, or physical security organizations.
Experience building an events or field marketing program from the ground up.
Background in hospitality, venue management, live events, or other hands-on event operations.
Previous experience in a sales or revenue-generating role.
Experience organizing executive dinners, customer roundtables, or regional field marketing events.

Responsibilities

Own and execute Coram's events strategy, identifying and prioritizing conferences, trade shows, and regional events that drive business impact.
Manage events end to end, including planning, budgeting, registration, booth logistics, shipping, travel, and staffing.
Partner with Sales and Growth teams on pre-event outreach, meeting scheduling, and maximizing event participation.
Establish and manage post-event lead handoff processes, ensuring timely follow-up and tracking conversion into sales opportunities.
Build and execute hosted events, including executive dinners, roundtables, and regional gatherings.
Track event performance, including meetings generated, pipeline influenced, cost per meeting, and overall ROI.
Develop scalable event playbooks, processes, and resources that enable sales teams to execute smaller events independently.
Manage multiple events simultaneously while maintaining organization, attention to detail, and execution quality.
Evaluate event performance and optimize event strategy, budget, and selection.