Head of Digital Marketing (m/f/d)

PiNCAMP

2d • Hybrid

About The Position

We are looking for a Head of Digital Marketing to join our team and play a crucial role in our growth strategy. This position combines strategic marketing impact, data-driven tech approaches, and empowering team leadership. You will shape and elevate the performance of our brands, Pincamp and ANWB Camping, reporting directly to the Director of Demand & Conversion. If you are keen to take our marketing and your future team to the next level, we look forward to receiving your application.

Requirements

• 6+ years of relevant professional experience in digital marketing, paired with proven experience in guiding and supporting teams.
• Strong background in managing and optimizing 7-figure marketing budgets.
• Proficient in steering SEO and performance channels, with strong expertise in developing and implementing engaging CRM strategies.
• Deep understanding of web tracking and attribution, with a clear vision of how automation and AI can elevate marketing operations.
• Ability to connect with people, break down complex topics, and present or negotiate comfortably in both German and English (minimum C1 level).

Nice To Haves

• Fluent in Dutch.

Responsibilities

• Take full ownership of shaping the marketing strategy and guide the end-to-end budget allocation for our brands Pincamp and ANWB Camping.
• Lead, mentor, and empower the digital marketing team (currently 9 team members) to foster growth and high performance.
• Expand and refine performance marketing channels with a strong focus on AI-driven automation.
• Further develop our customer retention strategy and scale our owned channels to build lasting customer relationships.
• Execute brand marketing initiatives in close collaboration with our shareholders (ADAC, ANWB, TCS).
• Develop and enhance the marketing technology stack, including digital analytics and performance steering frameworks.
• Build and manage strong, collaborative partnerships with external agencies.

Benefits

• A good mix of agile start-up and grown professional structures
• Flexible working hours
• Home office
• Work abroad
• Hybrid working
• An appreciative work culture and atmosphere in an international team
• Best hardware of your choice
• Modern tools
• Modern office in the heart of Berlin with excellent public transport connections and a rooftop terrace
• Regular feedback
• Internal and external training, e.g. at our PiNCAMP Academy
• Health promotion, e.g. through subsidies for Urban Sports Club or ergonomic workstations
• Free fruit, vegetables and muesli
• 30 vacation days
• A camper for your short trip or vacation
• Regular company parties and events
• Various employee discounts, e.g. Travel Industry Card

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed