VP Head of Digital Marketing

Calamos Investments • Naperville, IL

2d • $175,000 - $225,000

About The Position

As VP, Head of Digital Marketing, you will lead the evolution of Calamos’ digital presence and take a central role on a fast-moving, collaborative team that is reimagining how a premier asset manager engages its clients. This is a high-impact opportunity to own the digital experience from our website to data-driven campaigns and the emerging platforms that will define the next era of the industry. We are looking for a bold, forward-thinking marketer who is energized by the chance to shape the future of digital marketing in asset management.

Requirements

• Bachelor’s degree is required, preferably in Marketing or Digital Marketing.
• 10 + years’ experience in digital marketing with a strong preference of experience within the financial sector.
• Excellent leadership and communication skills required.
• Must be able to evaluate changing organizational requirements and adjust marketing strategies as appropriate.
• PC skills in Microsoft Office applications.

Responsibilities

• Manage Calamos’ digital properties, including website, intranet, and marketing engagement platforms. Design user experience (UX) and apply optimizations to enhance functionality and user satisfaction.
• Collaborate closely with IT teams on marketing tech stack selection, systems integrations and performance. Take ownership of UX design and functionality to ensure seamless user experiences.
• Partner with client marketing and data science partners to implement tools, dashboards and platforms to execute and measure automated, integrated digital marketing campaigns, and trigger campaigns. Leverage a range of strategies to drive specific campaign, and “always on” visibility and engagement across paid and earned strategies, such as advertising and social media, to increase Calamos’ visibility. Develop and implement a lead scoring strategy and lead generation protocol aligned with overall distribution and client marketing goals and strategy.
• Utilize SEO analytics and SEM techniques to increase website traffic and convert leads effectively.
• Partner with content and product teams to help develop, curate, and deploy content to attract, engage, and retain customers. Ensure content is aligned with the overall digital marketing strategy.
• Utilize data and analytics to measure engagement across platforms and to inform the development, execution, and measurement of digital marketing initiatives. Continuously optimize campaigns based on performance metrics.
• Ensure strategic alignment of budget allocations to achieve maximum return on investment (ROI) for digital marketing initiatives.
• Lead cross-departmental initiatives to integrate digital strategies with overall marketing and business goals. Collaborate with stakeholders to ensure alignment and maximize impact.
• Evaluate and champion emerging technologies and digital marketing trends. Introduce tools and platforms that provide a competitive edge and enhance digital marketing capabilities.
• Develop data-driven reports and presentations for senior stakeholders, providing clear and actionable insights to support decision-making.

Benefits

• health and welfare benefits (medical, dental, vision, flexible spending accounts, and employer-paid short and long-term disability)
• retirement benefits (401(k) and profit sharing)
• paid time off
• paid parental leave
• other wellness benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Executive