VP Head of Digital Marketing

Calamos Recruiting • Naperville, IL

1d

About The Position

As VP, Head of Digital Marketing, you will lead the evolution of Calamos’ digital presence and take a central role on a fast-moving, collaborative team that is reimagining how a premier asset manager engages its clients. This is a high-impact opportunity to own the digital experience from our website to data-driven campaigns and the emerging platforms that will define the next era of the industry. We are looking for a bold, forward-thinking marketer who is energized by the chance to shape the future of digital marketing in asset management.

Requirements

• 10 + years’ experience in digital marketing with a strong preference of experience within the financial sector.
• Excellent leadership and communication skills required.
• Must be able to evaluate changing organizational requirements and adjust marketing strategies as appropriate.
• PC skills in Microsoft Office applications.

Nice To Haves

• Bachelor’s degree is required, preferably in Marketing or Digital Marketing.

Responsibilities

• Manage Calamos’ digital properties, including website, intranet, and marketing engagement platforms.
• Design user experience (UX) and apply optimizations to enhance functionality and user satisfaction.
• Collaborate closely with IT teams on marketing tech stack selection, systems integrations and performance.
• Take ownership of UX design and functionality to ensure seamless user experiences.
• Partner with Client Marketing and Data Science partners to implement tools, dashboards and platforms to execute and measure automated, integrated digital marketing campaigns, and trigger campaigns.
• Leverage a range of strategies to drive specific campaign, and “always on” visibility and engagement across paid and earned strategies, such as advertising and social media, to increase Calamos’ visibility.
• Develop and implement a lead scoring strategy and lead generation protocol aligned with overall Distribution and Client Marketing goals and strategy.
• Utilize SEO analytics and SEM techniques to increase website traffic and convert leads effectively.
• Partner with Content and Product teams to help develop, curate, and deploy content to attract, engage, and retain customers.
• Ensure content is aligned with the overall digital marketing strategy.
• Utilize data and analytics to measure engagement across platforms and to inform the development, execution, and measurement of digital marketing initiatives.
• Continuously optimize campaigns based on performance metrics.
• Ensure strategic alignment of budget allocations to achieve maximum return on investment (ROI) for digital marketing initiatives.
• Lead cross-departmental initiatives to integrate digital strategies with overall marketing and business goals.
• Collaborate with stakeholders to ensure alignment and maximize impact.
• Evaluate and champion emerging technologies and digital marketing trends.
• Introduce tools and platforms that provide a competitive edge and enhance digital marketing capabilities.
• Develop data-driven reports and presentations for senior stakeholders, providing clear and actionable insights to support decision-making.

Benefits

• health and welfare benefits (medical, dental, vision, flexible spending accounts, and employer-paid short and long-term disability)
• retirement benefits (401(k) and profit sharing)
• paid time off
• paid parental leave
• other wellness benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Executive