Head of Marketing– D-PLEX100

Azurity Pharmaceuticals • Woburn, MA

1d • Hybrid

About The Position

Azurity Pharmaceuticals is seeking a Head of Marketing to own the US brand strategy and launch for D-PLEX100, a locally administered, extended-release surgical anti-infective for the prevention of surgical site infection. This role is within the Surgical Business Unit and reports to the VP, NA Commercial Brand Executive for Oncology. The Head of Marketing will be responsible for brand strategy, positioning, launch planning and readiness, and in-line execution across the hospital and surgical setting. D-PLEX100 is an inpatient, DRG-reimbursed product, and success relies on formulary approval and building protocol-level demand. The role involves leading a small brand team, directing external agencies, and collaborating with Market Access/HEOR, Medical Affairs, Sales, Regulatory, and Program Management. The position has two direct reports: a Director, Brand Marketing, and a Senior Manager, Brand Marketing – Institutional.

Requirements

• Bachelor's degree in Marketing, Life Sciences, Business, or a related field required; MBA or advanced degree preferred.
• 12+ years in the pharmaceutical or biotech industry, including 6+ years of US in-line marketing and launch experience.
• Experience marketing DRG-reimbursed inpatient or hospital-administered products where institutional P&T / formulary access governs adoption.
• Prior people-management experience, with a track record of hiring, developing, and leading marketing talent.
• Proven ownership of brand strategy and launch for one or more products, including positioning, integrated planning, and cross-functional execution.
• Proven ability to manage multiple brands or indications simultaneously in a fast-paced, evolving organization, with a hands-on, collaborative approach.
• Strong cross-functional leadership and communication skills, including the ability to align a field force and external agencies around a single brand strategy.
• Experience partnering with Market Access/HEOR, Medical Affairs, Sales, and Regulatory on compliant promotional and educational content.
• Willingness to travel ~20–30% (including conferences, sales meetings, and field rides).

Nice To Haves

• Hospital anti-infective, surgical, or other inpatient buy-and-bill product experience strongly preferred.
• Direct experience building P&T / formulary access strategy and pull-through for an institutionally governed product.
• Familiarity with inpatient reimbursement and coding dynamics (MS-DRG, new technology add-on payment / NTAP, HCPCS/J-code strategy) and antimicrobial-stewardship / infection-prevention stakeholders.
• Launch experience with an in-licensed or newly acquired asset.
• Drug-device combination or novel-delivery product marketing experience.

Responsibilities

• Own US brand strategy for D-PLEX100 — positioning, value proposition, messaging, and the integrated marketing plan — aligned to corporate and commercial objectives and to the DRG/NTAP reimbursement pathway.
• Develop and execute the launch and in-line marketing plan for the hospital and surgical setting, ensuring timely development, medical/legal/regulatory review, production, and deployment of campaigns and materials.
• Monitor brand performance, KPIs, and market dynamics — including P&T and formulary access, protocol adoption, and account-level uptake — to optimize strategy and inform tactical pivots.
• Commission and interpret primary and secondary market research to build surgeon, pharmacy, and institutional insight and to inform brand strategy.
• Build the account-level adoption strategy for a P&T-governed product: the formulary value story, P&T submission tools, and pull-through plan that move D-PLEX100 from approval to protocol inclusion at target institutions.
• Partner with Market Access/HEOR and Contracting to align the brand on pricing, coding, DRG economics, and inpatient add-on payment (NTAP) dynamics, so the value proposition speaks to the hospital budget-holder, not only the clinician.
• Equip the field and account teams to engage pharmacy directors, infection-prevention and antimicrobial-stewardship leads, surgeons, and value-analysis committees with a consistent, compliant institutional value story.
• Lead cross-functional US launch readiness for D-PLEX100 and subsequent indications, partnering with Program Management on the integrated launch plan and readiness gates.
• Build US launch timelines, field execution strategy, and training and promotional materials, sequenced to regulatory approval and the reimbursement and coding milestones that gate the commercial model.
• Ensure demand generation and access readiness (formulary tools, P&T submissions, coding support) are sequenced together so uptake is not gated by avoidable access gaps.
• Partner with Medical Affairs, Regulatory, and external agencies to deliver high-quality, compliant promotional and educational content.
• Manage D-PLEX100 across its lifecycle stages (pre-launch, launch, growth), prioritizing and allocating budget across tactics to maximize impact and return.
• Support indication-expansion planning by developing positioning and demand-generation strategy for new surgical settings as they advance.
• Continually assess the competitive and standard-of-care landscape — including infection-prevention bundles and protocol inertia — and revise strategy accordingly.
• Work with sales training, commercial partners, and medical and legal teams to develop and implement commercial training for the franchise.
• Hire, develop, and lead two direct reports (Director, Brand Marketing; Senior Manager, Brand Marketing – Institutional), setting objectives, allocating work across the brand plan, and building marketing capability on the franchise.
• Provide day-to-day direction and coaching, manage performance, and ensure the team delivers compliant, on-time, on-strategy execution.
• Serve as the key liaison between marketing and the hospital field force, driving alignment on strategy and messaging.
• Engage surgeon and pharmacy KOLs and institutional decision-makers to gather insight and inform brand planning and positioning.
• Collaborate with external partners, agencies, and vendors to develop omnichannel campaigns tailored to hospital and surgical audiences.
• Coordinate with the licensor/alliance interface, via Program Management, on brand-relevant deliverables and evidence needs.

Benefits

• Competitive compensation package
• Annual bonus based on company performance
• Incentive compensation program (Sales Only)
• Car reimbursement program and gas card (Sales Only)
• Medical, dental, vision, and prescription coverage
• Hybrid work model (two days from home, three days in office)
• Retirement Savings Plan (401K) with a 5% company match
• Up to 15 vacation days annually + rollover (up to 40 hours)
• Five sick/wellness days
• Company closure between Christmas and New Year's
• 13 recognized holidays
• Tuition reimbursement for undergraduate and graduate level courses or certifications
• Azurity High Five peer recognition platform

What This Job Offers

• Job Type: Full-time
• Career Level: Senior