Head of Marketing

Hedra•San Francisco, CA

2d•Onsite

About The Position

As Head of Marketing at Hedra, you'll own brand, positioning, and messaging across every channel. You'll make Hedra legible to developers, technical buyers, and enterprise teams, and make every launch land coherently across email, blog, video, and social. This is a role you build by doing before you build it by hiring. You'll write the launch emails, own the blog in the CMS, and lead the overall B2B and developer-first story. Each buyer profile gets its own narrative track: developers building on our API, prosumers using the product directly, and enterprise buyers evaluating deployment. You'll set the marketing standard, which means meeting it yourself before you hire and manage against it. The title reflects where the role goes. Marketing at Hedra will include content, social, and DevRel. The early months are yours to execute rather than delegate.

Requirements

7–10 years in product marketing, with at least part of it marketing to developers or technical buyers (API products, dev tools, or infrastructure).
Exceptional writer — this is a writing-first role. We'll ask for a portfolio of launch emails, blog posts, and messaging docs, and the process includes a paid writing exercise.
Hands-on with modern SEO and a demonstrable understanding of GEO / AI-search optimization: structured content, citations, and how LLMs surface sources.
Comfortable operating solo inside a CMS and an ESP with no support staff.
Has run coordinated multi-channel launches before, ideally at a startup where you were the whole team.
Leadership trajectory: you've managed a small team, or you're ready to.

Nice To Haves

A writer first. You'd rather draft the email than brief someone else to draft it.
Self-motivated and independent: able to set ambitious (and yet accurate!) timelines and deliver on them.
Low ego, high patience, proactive communication. Strong opinions, loosely held.
Genuinely curious about generative AI, world models, and the infrastructure underneath them — curious enough to read the docs and try the API yourself.
Treat Hedra as your own and help shape the vision with us.

Responsibilities

Own the positioning and messaging framework, with distinct tracks for developers (API/platform), prosumers, and enterprise — and lead the narrative shift toward B2B and developer audiences.
Write and own product marketing and feature launch emails to the full distribution list, and build lifecycle segmentation across developer, prosumer, and enterprise audiences over time.
Own the blog end-to-end in the CMS: editorial calendar aligned to launches, writing or editing every post, optimized for both SEO and GEO (answer-engine / AI search visibility).
Own launch orchestration — every feature ship gets a coordinated email, blog, video, and social plan with consistent messaging.
Run competitive intelligence: track competitor launches, positioning, content, and pricing, and feed it back into our messaging.
Write or heavily edit video scripts in partnership with the Head of Content Production so long-form content carries the same positioning.
Define the messaging guardrails the social/DevRel lead and video team operate within.
As the org matures, take on management of the content and social functions.