Head of Marketing

Dozee • California, CA

11d • Remote

About The Position

Dozee Health AI is seeking a Head of Marketing to build and lead U.S. marketing efforts from the ground up. This role will be responsible for creating the content engine and demand programs necessary to convert skilled nursing facilities and physician groups into customers, facilitate the live implementation of monitoring systems, and drive account expansion. The ultimate goal is to contribute to Staff efficiency, Quality, and Revenue (SEQR). The role involves acquiring new customers, driving adoption of the technology, and expanding existing accounts.

Requirements

• 8-12 years in B2B marketing, with at least 3 years of experience leading a function or team.
• Ideally, experience in healthcare, medical devices, digital health, or SaaS selling into provider organizations.
• Hands-on experience marketing to healthcare providers, including SNFs, post-acute/long-term care, hospitals, or physician groups, and to both clinical and administrative buyers.
• A proven track record of building demand generation from scratch in an early-stage or scaling company.
• Experience with land-and-expand or account-based marketing in a considered, multi-stakeholder sales environment.
• Familiarity with remote-monitoring and care-management reimbursement (RPM, PCM, BHI; CPT-based programs) or the ability to quickly become proficient.
• Comfort operating in a regulated, FDA-cleared medical-device environment with formal clinical and regulatory review processes.

Nice To Haves

• AI-native marketer with exceptional ability to use AI and LLMs for research, content creation, campaign execution, personalization, analytics, and experimentation, while maintaining clinical accuracy, brand quality, and human judgment.
• Content-first operator with exceptional writing and editing skills, capable of translating clinical and reimbursement complexity into simple, credible stories and producing collateral directly.
• Proficiency in full-funnel demand generation, including ABM, email, LinkedIn, paid search, SEO, webinars, and field/event marketing, mapped to pipeline.
• Experience with marketing operations and martech, including CRM and marketing automation (e.g., HubSpot, Salesforce, Marketo), lead scoring, attribution, and analytics.
• Experience in sales enablement, including creating decks, battlecards, and talk tracks.
• Strong analytical skills, fluency in funnel metrics (MQL -> SQL -> pipeline -> revenue), and ability to demonstrate marketing's contribution.
• Leadership skills to hire and lead a lean team, manage agencies and freelancers, and operate at a fast pace.

Responsibilities

• Own and elevate the Dozee brand, including defining the brand narrative, sharpening positioning, ensuring brand consistency, and building credibility as a clinically trusted health AI company.
• Build the content and collateral engine, producing solution briefs, case studies, sales decks, web content, and campaigns that are on-brand and clinically accurate.
• Run full-fledged acquisition campaigns across email, LinkedIn, search, and events, directly tied to pipeline generation.
• Drive adoption and land-and-expand strategies in collaboration with Customer Success, focusing on customer references, testimonials, advocacy, customer videos, case studies, and expansion plays.
• Develop deep product knowledge of Dozee's contactless sensing and clinical capabilities, translating this into product-specific collateral such as spec sheets, feature explainers, demo assets, and clinical use-case stories.
• Own segment marketing for SNFs (targeting administrators, DONs) and physician groups (targeting clinical & practice leaders).
• Enable the Sales team by developing talk tracks, battlecards, and ensuring claims discipline, and also own event strategy.
• Own internal marketing and employee engagement, building rituals and communication programs to align teams, celebrate wins, reinforce culture, and foster employee brand ambassadorship.
• Build the team, martech stack, and reporting infrastructure to connect marketing efforts directly to revenue.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed