Head of Digital Growth

Mercola•Cape Coral, FL

About The Position

The Head of Digital Growth will build and scale a consumer health platform from early traction toward millions of paying subscribers. This is a high-ownership role responsible for creating growth momentum and delivering measurable outcomes in a fast-moving environment. The position may be remote or on-site and is full-time. The role owns acquisition, conversion, retention, and monetization across the customer lifecycle, using experimentation and collaboration with product and engineering to improve growth. The position calls for a leader who can execute, test, iterate, and deliver results quickly.

Requirements

Proven success scaling a consumer app from installs to subscriptions and recurring revenue.
Experience driving growth at millions-of-users scale.
Demonstrated ability to reduce CAC while scaling volume.
Background in consumer health, wellness, fitness, or adjacent subscription platforms.
Deep expertise in LTV:CAC, retention cohorts, conversion funnels, and attribution.
Track record with documented performance metrics and outcomes.

Nice To Haves

Experience with hybrid subscription and product monetization models.
Familiarity with AI-driven personalization and engagement.
Background in hardware and software ecosystems.
Experience scaling from early traction to mass-market adoption.

Responsibilities

Drive high-volume user acquisition across paid and organic channels.
Own performance across social, search, influencer, affiliate, and emerging channels.
Design and optimize onboarding, trial, and subscription conversion flows.
Improve activation, conversion, and early retention through continuous testing.
Increase subscriber retention, engagement, and lifetime value.
Optimize subscription monetization and upsell strategies.
Own and manage core growth metrics, including CAC, LTV, retention, and conversion.
Partner with product and engineering to drive growth-focused product improvements.

Benefits

Medical, dental, and vision coverage.
Accident, hospital indemnity, and critical illness coverage.
Employee Assistance Program (EAP).
Employer-paid life and AD&D insurance; optional supplemental life and AD&D insurance.
Short- and long-term disability insurance.
Flexible Spending Accounts and Health Spending Accounts.
Dayforce Wallet, with pay available as earned.
Employee discount.
Retirement planning, including a 401(k) with matching contribution.
Pet insurance.
Wellness program offerings.
Paid time off accrued per pay period based on years of service, starting at 20 days annually.
Nine paid holidays per year, including one floating holiday.