Head of Digital Growth

Mercola•Cape Coral, FL

About The Position

The Head of Digital Growth will build and scale a consumer health platform from early traction to millions of paying subscribers. This is a high-impact, ownership-driven role with direct influence on company growth. The role owns growth outcomes and requires executing, testing, and iterating quickly in a high-velocity environment to deliver measurable results. The position is remote or on-site and full-time. It focuses on acquiring users, improving subscription conversion and retention, and increasing monetization and lifetime value. The Head of Digital Growth will manage core growth metrics and partner with product and engineering on growth-driven improvements.

Requirements

Proven success scaling a consumer app from installs to subscriptions to recurring revenue.
Experience driving growth at millions-of-users scale.
Demonstrated ability to reduce CAC while scaling volume.
Background in consumer health, wellness, fitness, or adjacent subscription platforms.
Deep expertise in LTV:CAC, retention cohorts, conversion funnels, and attribution.
Track record with documented performance metrics and outcomes.

Nice To Haves

Experience with hybrid subscription and product monetization models.
Familiarity with AI-driven personalization and engagement.
Background in hardware and software ecosystems.
Experience scaling from early traction to mass-market adoption.

Responsibilities

Drive high-volume user acquisition across paid and organic channels.
Own performance across social, search, influencer, affiliate, and emerging channels.
Design and optimize onboarding, trial, and subscription conversion flows.
Improve activation, conversion, and early retention through continuous testing.
Increase subscriber retention, engagement, and lifetime value.
Optimize subscription monetization and upsell strategies.
Own and manage core growth metrics, including CAC, LTV, retention, and conversion.
Partner with product and engineering to drive growth-driven product improvements.
Execute, test, and iterate quickly to deliver measurable growth results.

Benefits

Medical, dental, and vision coverage.
Accident, hospital indemnity, and critical illness coverage.
Employee Assistance Program (EAP).
Employer-paid life and AD&D insurance.
Optional supplemental life and AD&D insurance.
Short- and long-term disability insurance.
Flexible Spending Accounts.
Health Spending Accounts.
Dayforce Wallet – get paid as you earn.
Employee discount.
401(k) with matching contribution.
Pet insurance.
Wellness program offerings.
Paid time off accrued per pay period based on years of service, starting at 20 days annually.
9 paid holidays per year, including 1 floating holiday.