Head of Growth

WorkHero•New York, NY

About The Position

WorkHero is hiring a Head of Growth to scale its growth engine and expand its impact across the HVAC industry. WorkHero is an AI back office for skilled trades, beginning with HVAC. Its platform combines AI automation with expert HVAC office teams to handle back-office work within the software contractors already use. The company reports $1.5M in ARR, serves more than 55 contractors nationwide, and has raised over $9M. The Head of Growth will own growth marketing strategy, budget, acquisition channels, conversion, and measurement, with the goal of building a repeatable engine that acquires well-fit contractors at sustainable costs. The initial priorities are strengthening the existing acquisition funnel, improving conversion and nurture, and establishing reliable measurement, followed by prioritizing and testing additional growth opportunities. This is a hands-on, technical role leading freelance specialists in paid media, content, and creative. There are no employee direct reports initially. As the company grows, the Head of Growth will help decide which capabilities to bring in-house and hire the team. The role reports directly to co-founder and CEO Furman Haynes and has authority to set growth priorities and allocate the agreed budget.

Requirements

Experience building or scaling a repeatable acquisition motion with a small team.
Experience owning multiple channels and their budgets, with evidence of generating qualified pipeline and customers.
Strong analytical judgment to diagnose funnel issues, choose tests, distinguish performance changes from tracking problems, and connect channel results to qualified pipeline, acquisition cost, and customer quality.
Ability to independently build or troubleshoot marketing workflows and integrations.
Fluency in using AI to create leverage and experience with tools such as Claude Code, Codex, or comparable platforms to automate meaningful work.
Ability to judge when to build, buy, or use a simpler process.
Demonstrated ownership, such as fixing a conversion drop with measurable results, shipping content that generated pipeline, or identifying bad data before it affected a decision.
Creativity and customer empathy, including the ability to develop messaging that resonates with the audience and write an initial draft independently.

Nice To Haves

Experience marketing to or selling to small business owners, contractors, or field-service teams, especially audiences with limited time who make infrequent operational purchases and value personal trust.

Responsibilities

Own the growth plan and budget, deciding which channels to scale, test, or stop.
Use customer conversations and sales-call patterns to improve positioning, messaging, and campaigns.
Work with freelance content specialists to create content from customer proof, industry voices, and product demos that generates qualified pipeline.
Own paid acquisition performance, budget pacing, and creative testing in partnership with a freelance media buyer.
Ensure conversion tracking and attribution into HubSpot are reliable.
Improve website and landing-page conversion, lead nurture, and re-engagement.
Partner with account executives to convert qualified interest into conversations and customers, clarifying ownership of automated and personal follow-up.
Work with the content marketing team to develop content into a lifecycle marketing engine.
Maintain trustworthy funnel reporting and attribution, a useful growth forecast, and clear growth updates for leadership and the board.
Own the underlying growth systems and simplify or replace them when doing so improves reliability and decision-making.
Build and maintain automations for lead enrichment and qualification, routing, follow-up, reporting, and related workflows, using scripts, integrations, or agents as appropriate.
Identify and validate acquisition channels, potentially including outbound, search, and industry partnerships.
As the company grows, help determine which capabilities to build in-house and hire the team.