Head of Digital Growth (Company: Idea Village - Hybrid in Miami, Florida)

GR0 • Miami, FL

23h • Hybrid

About The Position

We are partnering with Idea Village to find their next high-impact, cross-brand role for a growth marketer who thrives in a fast-moving, multi-brand environment. You'll own the growth funnel from acquisition to retention, across a portfolio of health & wellness DTC brands, working closely with brand managers, creative teams, and leadership to hit aggressive revenue targets.

Requirements

• 3–5 years of hands-on growth or performance marketing experience, ideally in DTC or e-commerce
• Proven track record managing paid social (Meta Ads Manager) and paid search (Google Ads)
• Experience with email marketing platforms
• Strong analytical skills; comfortable in Google Analytics, Excel/Sheets, and attribution tools (Triple Whale, Northbeam, or similar)
• Ability to manage multiple brands or accounts simultaneously

Nice To Haves

• Health, wellness, beauty, or CPG industry experience a plus
• Self-starter mentality — you don't wait to be told what to test next
• Experience at a DTC brand accelerator, holding company, or agency managing multiple accounts
• Familiarity with Shopify and e-commerce tech stacks
• Influencer or affiliate marketing experience
• Knowledge of AI tools for marketing efficiency and content ideation

Responsibilities

• Plan, execute, and optimize paid social (Meta, TikTok) and paid search (Google) campaigns across all 5 brands
• Own lifecycle marketing strategy and execution (Klaviyo or equivalent), including flows, segmentation, and campaign calendars
• Identify and test new acquisition channels, conversion levers, and retention tactics across the portfolio
• Build dashboards and weekly performance reports; translate data into actionable insights for leadership
• Manage and allocate media budgets efficiently across brands, optimizing toward ROAS and CAC goals

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed