Head of Growth (Paid Media) - Miami, FL

BM Digital•Miami, FL

4d•$150,000 - $300,000•Remote

About The Position

BM Digital is a tech-enabled growth firm powered by Meteoric AI, our proprietary influencer and paid media intelligence platform. We manage 80,000+ creator partnerships monthly, oversee $500M+ in annual media spend across Meta and TikTok, and work exclusively with high-growth consumer brands. We are looking for a Head of Growth who has been deep in the trenches of aggressive paid media scaling and knows what it actually takes to push Meta spend efficiently at volume. You understand how Meta's algorithm responds to creative velocity, cost control architecture, audience structure, and budget scaling - and you can translate that understanding into compounding, durable growth across a portfolio of DTC clients. You will own growth strategy across a book of business, lead a team of paid media analysts and creative strategists, and be the senior voice in the room when clients need someone who can look at an account and see not just what is happening, but what needs to happen next to unlock the next level of scale.

Requirements

Demonstrable track record of scaling Meta accounts beyond $100k/day.
6–10 years in paid digital advertising, with a meaningful portion managing large Meta budgets for DTC e-commerce brands.
Deep structural understanding of Meta's algorithm - creative fatigue, cost control interactions, audience saturation, CPM dynamics, and campaign architecture that gives the algorithm what it needs to spend efficiently at scale.
Analytically rigorous without being paralyzed by data.
Clear, direct communicator - with clients, leadership, and your team, especially when the news isn't what they want to hear.

Responsibilities

Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it.
Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin.
Creative strategy leadership alongside our creative team.
Senior client relationships across a portfolio of high-growth DTC brands.
Team development - building junior analysts and strategists into strong, independent operators.