Head of Dach

Lotus UK•Munich, ND

9h•€102,000 - €165,000•Onsite

About The Position

Lotus is seeking a senior commercial leader to own its operations across Germany, Austria and Switzerland. The role has full P&L accountability and responsibility for commercial performance, dealer network development and building a high-performing regional organisation. Based in Munich, the position requires the successful candidate to reside in Germany throughout employment and travel regularly across Europe. The Head of DACH will develop and deliver commercial strategies to grow market share, revenue and profitability in the premium performance and electric vehicle segments, including leading the regional launch of the Eletre X and future products. The role oversees wholesale and retail targets, inventory, dealer order intake, marketing effectiveness, customer acquisition and the customer journey. It also develops the DACH dealer network, sets performance expectations and drives customer experience and retail standards. The role leads the regional Sales, Marketing and Operations organisation, fostering accountability, collaboration and results while attracting, developing and retaining talent. It represents the DACH region within the wider European leadership structure and collaborates with European and global stakeholders to align regional performance and operational standards.

Requirements

Significant commercial leadership experience in the automotive industry, ideally as a Country Manager, Regional Director, Head of Market or in an equivalent senior leadership role.
Proven experience managing commercial performance, budgets and P&L accountability.
Demonstrable success developing or growing automotive markets, particularly within challenger brands or resource-conscious environments.
Extensive experience managing dealer networks and developing B2B commercial relationships within Germany.
Strong understanding of customer acquisition, lead generation, conversion optimisation and performance marketing.
Excellent commercial judgement and analytical capability, with confidence using KPIs and data to make business decisions.
Strong leadership skills and experience building and developing high-performing teams.
Fluent German and business-fluent English.
Must reside in Germany throughout employment or be willing and able to relocate to Germany before the start date.
Ability to work from the Munich location.
Flexibility to travel regularly.

Nice To Haves

Experience working with emerging EV brands or Chinese automotive manufacturers.
Background with premium, performance or luxury automotive brands.
Experience in market entry, business transformation or brand turnaround.
Knowledge of automotive finance, leasing, residual values and associated funding solutions.
An established network of automotive dealer contacts across the DACH region.

Responsibilities

Own commercial performance, wholesale and retail volume targets, and P&L delivery.
Develop and implement strategies to increase market share, revenue and profitability in the premium performance and electric vehicle segments.
Lead the regional launch of the Eletre X and future product introductions.
Oversee inventory management, stock turn and dealer order intake.
Identify market opportunities, commercial risks and initiatives to improve performance.
Develop and manage the DACH dealer network, its performance and commercial partnerships.
Build relationships with dealer principals and key retail partners, strengthening dealer engagement and investment in the Lotus brand.
Set dealer performance expectations and KPIs, and conduct regular dealer business reviews.
Identify opportunities to expand and optimise the regional retail network.
Drive customer experience, retail standards and brand representation.
Develop commercially focused marketing strategies with measurable returns.
Improve customer engagement by leveraging Lotus’ performance heritage, brand identity and enthusiast community.
Oversee the customer journey from enquiry and test drive through conversion and vehicle delivery.
Work with Marketing and retail partners to improve lead generation, conversion and customer acquisition.
Ensure marketing investment supports commercial objectives and return on investment.
Use data to manage sales performance, dealer KPIs, inventory and marketing effectiveness.
Improve sales operations, order-to-delivery processes and customer experience.
Use market intelligence, customer insights and commercial data to inform strategic decisions.
Ensure processes are efficient, scalable and aligned with European business objectives.
Collaborate with European and global stakeholders on performance and operational standards.
Lead, inspire and develop the DACH commercial organisation across Sales, Marketing and Operations.
Build a high-performance culture focused on accountability, collaboration and results.
Attract, develop and retain talent for the region.
Establish objectives, performance measures and development priorities.
Represent the DACH region within the European leadership structure and maintain effective communication and alignment.
Travel regularly across Europe.

Benefits

Competitive annual salary, paid in gross EUR per annum and commensurate with experience and role responsibilities.
Mobility allowance of €1,200 gross per month (€14,400 gross annually), paid through payroll and subject to applicable taxes and statutory deductions, in place of a company car.
Paid annual leave in accordance with the employment contract and applicable German requirements.
Non-contractual bonus scheme.
Professional development opportunities within an international automotive organisation.
Exclusive employee discount, wellbeing and recognition platform (#ForUSLOT).

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