Head of CRO

Facelove • ,

4d

About The Position

Facelove is a pro-age beauty brand for women aged 45 and above, with Shopify stores serving the US, Germany and Europe. The Head of CRO owns profitable growth across these stores, reports to the CEO, and manages the Junior Shopify Store Manager. The role turns research into offers, tests and implemented improvements. The Head of CRO owns the roadmap, hypotheses, analysis, quality and results; the Junior handles routine page and test builds and store updates under their direction. The Head of CRO may also build personally when needed. The role uses Shopify, Triple Whale and store apps, with support from a shared designer and an additional designer planned.

The proposed allocation is 30% research and strategy, 50% experimentation and commercial improvement, and 20% department leadership, with the balance subject to change around launches. Responsibilities include researching competitors and customer feedback, maintaining a ranked roadmap, running and interpreting experiments, improving commercial offers with margins in view, implementing and monitoring improvements, coordinating retention work, supervising the Junior, and ensuring safe releases across markets.

The position requires a commitment to 40 hours per week, Monday to Friday, 09:00 to 18:00 CET, including a one-hour break, with Hubstaff tracking. Compensation is negotiable and discussed during recruitment; candidates are asked to provide monthly base compensation and bonus expectations separately. Position and compensation are reviewed every six months using the last six monthly scores. This head-level seat has no promotion ladder. The role is offered through a contractor agreement, and includes a paid trial of 3 to 4 hours. The onboarding review occurs at day 90 and results in a pass, a 30-day extension, or the end of the agreement.

After three months, perks include position and salary reviews every six months, monthly performance reviews, an annual all-inclusive team trip paid by Facelove, membership at a local gym of the employee's choice, and a one-time gift of four Facelove products of the employee's choice. Perks unlock after passing the three-month onboarding review and end on the last working day.

Requirements

• Personally led Shopify DTC experiments from hypothesis through launch and decision, and can show personal contribution and a test record.
• Provide redacted examples showing baseline, sample or duration, metric, result and rollout.
• Explain experiment sizing, allocation, minimum detectable effect, stopping rules and inconclusive outcomes, including cases where traffic is insufficient.
• Demonstrate how an offer affected average order value, conversion and margin, using an example such as a bundle, discount, shipping threshold, subscription or upsell.
• Reconcile store and test data, separate traffic effects, and assess repeat purchase or lifetime value over a defined cohort window.
• Build and troubleshoot Shopify variants; review junior work; check mobile, prices, discounts, cart, checkout and tracking.
• Demonstrate independent delivery, including work initiated and shipped without repeated direction, and experience improving another person's delivery.
• Communicate clearly through briefs and walkthroughs, raise blockers with options, and show how feedback was applied.
• Commit to 40 hours per week, Monday to Friday, 09:00 to 18:00 CET, with a one-hour break and Hubstaff tracking.

Nice To Haves

• Beauty or skincare ecommerce experience, particularly serving customers aged 45 and above.
• Multi-market Shopify experience and collaboration on localization.
• Hands-on use of Triple Whale, Kaching, Loop, AfterSell or Figma.

Responsibilities

• Own profitable growth across Facelove's Shopify stores serving the US, Germany and Europe.
• Own the CRO roadmap, hypotheses, analysis, quality and results.
• Study competitor pages, offers, bundles and checkout journeys, and combine findings with customer reviews, support feedback and store data.
• Maintain a ranked roadmap with clear hypotheses, commercial impact, effort and success measures.
• Own tests across landing pages, product pages, offers, cart, checkout and post-purchase journeys; size and interpret the tests properly.
• Develop bundles, shipping thresholds, gifts, upsells and subscription offers with margin in view.
• Turn supported findings into released improvements and monitor whether the benefit holds.
• Coordinate retention work with Oktober and subscription owners.
• Direct the Junior Shopify Store Manager by providing clear briefs, deadlines and acceptance checks; review and coach their work and resolve routine blockers.
• Own safe releases across markets, including tracking, mobile and purchase-path checks.
• Keep Sven informed with clear decisions and early warnings.
• Build personally when needed, as well as oversee routine page and test builds and store updates handled by the Junior.

Benefits

• Position and salary reviews every six months, with monthly performance reviews, after three months and subject to passing the onboarding review.
• Annual all-inclusive team trip paid by Facelove, after three months and subject to passing the onboarding review.
• Membership at a local gym of the employee's choice, after three months and subject to passing the onboarding review.
• One-time gift of four Facelove products of the employee's choice at three months, subject to passing the onboarding review.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed