Director of Growth Hacking & CRO

One Park Financial•Miami, FL

About The Position

One Park Financial (OPF) is a financial technology company that connects small businesses with flexible financing and funding options. The Director of Growth Hacking & CRO will own the full conversion funnel, from first click through funded deal, and lead OPF’s experimentation program. This hands-on leadership role sets the testing roadmap, works closely with paid media, product, engineering, and sales, and uses data to identify and deliver growth opportunities. The role focuses on improving landing pages and the application experience for a largely mobile audience, developing culturally relevant English- and Spanish-language journeys, launching acquisition and re-engagement experiments, and connecting marketing performance to lead quality and funded volume. The Director will lead a small team, oversee relevant agencies and vendors, and communicate test results and business impact to the executive team.

Requirements

5–7 years of experience in growth marketing, CRO, or product experimentation, ideally in fintech, lending, insurance, or another lead-generation or high-consideration category.
Proven track record of running a structured testing program with measurable revenue impact, with specific examples and results.
Strong command of experimentation statistics, including sample size, power, significance, novelty effects, and peeking pitfalls.
Hands-on experience with testing and analytics tools such as VWO, Optimizely, AB Tasty, or Convert, as well as GA4, Hotjar/Microsoft Clarity, and Looker Studio or similar BI tools.
Deep understanding of mobile UX, form design, page speed, and landing-page best practices.
Comfort working with SQL or partnering fluently with analysts on data pulls.
Experience leading people or cross-functional programs and influencing engineering and product roadmaps.
Excellent communication skills and ability to turn data into clear recommendations for executives.

Nice To Haves

Fluency in Spanish or meaningful experience building campaigns for US Hispanic and Puerto Rican audiences.
Experience with Revenue-Based Financing, merchant cash advances, or SMB lending funnels.
Familiarity with financial services advertising and disclosure requirements, including FTC, UDAAP, and state-level rules.
Experience with CDPs such as Tealium, marketing automation, and SMS/WhatsApp journeys.
Basic HTML/CSS/JavaScript skills to build or QA test variations.

Responsibilities

Own the end-to-end conversion funnel, from ad click through funded deal, and set quarterly conversion-rate and cost-per-funded targets with the CMO.
Build and run a high-velocity experimentation program with a prioritized backlog, clear hypotheses, predefined success metrics, and statistically sound readouts.
Redesign and optimize mobile-first landing pages and the multi-step application flow to reduce friction, form drop-off, and time-to-submit.
Lead English- and Spanish-language experience optimization, ensuring Spanish-speaking merchants receive native, culturally relevant journeys.
Design and launch growth loops and acquisition experiments, including referral programs, partner and embedded offers, abandoned-application re-engagement, SMS/WhatsApp nurturing, and lead-pool reactivation.
Partner with paid media leads to align ad creative, audience, and landing-page messaging across Meta, Google, TikTok, omnichannel, and affiliate channels.
Work with Sales and Underwriting to connect marketing conversion to lead quality, approval rate, and funded volume, optimizing for revenue rather than form fills.
Partner with the Google Analytics/Tagging Manager to ensure tests are correctly instrumented, event tracking is clean, and offline conversion feedback is sent to ad platforms.
Build on-page trust and credibility through reviews, transparent product explanations, security cues, and compliant disclosures.
Hire, coach, and lead a small team of CRO specialists, UX/UI designers, and/or analysts, and manage relevant agency and tool vendors.
Report test results, wins, and learnings to the executive team in clear business language, including revenue impact.