Director of Growth

Manly Bands•Lindon, UT

About The Position

The Director of Growth owns the direct-to-consumer revenue engine, including paid acquisition, email and SMS, conversion, and the metrics connecting these functions. Reporting directly to the CEO and participating in leadership, this person is accountable for a contribution margin target as well as DTC revenue, CAC, MER, and LTV. The role balances strategy, planning, and team leadership with hands-on account management, with paid media as the largest single area of focus. The Director will lead a small internal team and agency and freelance partners, and determine which functions should be handled in-house versus externally. The role develops and executes growth plans for evergreen collections, new launches, and licensed partner releases; manages budgets and channel performance; and builds acquisition, retention, conversion, and reporting capabilities. Success includes auditing paid, email, and SMS accounts; establishing partner scopes and KPIs, creative testing, and a trusted growth dashboard; meeting contribution margin goals while efficiently growing new-customer revenue; and increasing returning-customer sales through owned channels.

Requirements

At least 7 years of ecommerce or DTC growth marketing experience, including at least 3 years leading a function or a significant part of one.
A track record of owning and achieving contribution margin and revenue targets, rather than only spend targets.
Deep, hands-on paid media experience across Meta, Google, YouTube, and TikTok, including managing budgets at a comparable scale.
Hands-on email and SMS experience using Klaviyo or a similar platform, including flows, segmentation, deliverability, and revenue-generating campaign calendars.
Strong working knowledge of Shopify, GA4, Meta Ads Manager, Google Ads, and dashboard or AI tools for reporting.
Working knowledge of attribution models, incrementality testing, and media mix modeling, and judgment about their limitations.
Experience hiring and managing agencies and freelancers and leading at least a small in-house team.
Strong financial skills, including building budgets, reading a P&L, and explaining contribution margin to the CEO.
Practical experience using AI tools such as Claude, ChatGPT, or Gemini for growth work, including analysis, copy, briefs, or automations, and the ability to check their output.
Ability to develop strategy and perform hands-on operational work.
Strong data orientation, organization, speed, and comfort making decisions with imperfect information.
Direct communication style and willingness to raise problems early with a plan.

Nice To Haves

Experience in consumer products, fashion, jewelry, or lifestyle brands.
Experience co-marketing with licensing or brand partners and managing approval processes.
Influencer, creator, or UGC programs that produced measurable sales.
Affiliate, referral, or ambassador program experience.
Marketplace experience, such as Amazon or TikTok Shop, or experience with retail and wholesale channels.
Experience with high-consideration purchases where customers need confidence in fit, quality, and returns.

Responsibilities

Build and run the full-funnel growth plan for evergreen collections, new launches, and licensed partner drops.
Own contribution margin, DTC revenue, CAC, MER, and LTV targets, and report performance to the CEO and leadership team.
Set annual and monthly marketing budgets and reallocate spend based on performance.
Evaluate promotions, discounts, and gifts-with-purchase based on their contribution margin impact.
Own paid acquisition across Meta, Google, TikTok, affiliate, and emerging platforms, remaining hands-on in the accounts.
Create a repeatable process for testing creative, identifying effective ads, and scaling them.
Use AI tools to develop and iterate creative concepts, copy, and image and video drafts.
Own email and SMS as revenue channels, including core flows, segmentation, list growth, and campaign calendars.
Increase repeat purchases, gift purchases, and referrals through retention and owned-channel programs.
Run a conversion-rate optimization roadmap across Shopify landing pages, product pages, the ring builder, and checkout.
Conduct A/B tests and improve conversion rate, average order value, and the ring-size and fit experience.
Own growth dashboards and reporting using GA4, Shopify, Looker Studio, or similar tools.
Develop perspectives on attribution, incrementality, and media mix, and use AI to accelerate analysis and reporting while validating decision-driving numbers.
Hire, brief, and manage paid media, email, and affiliate agencies and freelancers using clear scopes, KPIs, and regular performance reviews.
Lead and develop the growth team and determine when roles or functions should move in-house.
Partner with Creative, Product, and licensing partners on creative, launch calendars, and co-marketing.
Coordinate promotions and launches with Manufacturing and Operations to align demand with production capacity and lead times.