Head of Creative Strategy for a US DTC Company (Remote)

Paired

2d•Remote

About The Position

Paired is seeking a highly experienced Head of Creative Strategy for a growing DTC e-commerce brand. This is a remote, full-time contractor role. The ideal candidate will have strong experience with larger DTC/e-commerce brands and be able to integrate quickly without extensive training. The company is looking for someone who can bring new ideas, systems, experience, and insights to drive revenue growth. The role involves leading the Creative Strategy department, developing creative systems, analyzing data, and mentoring team members. A deep understanding of customer psychology, product positioning, direct response marketing, and scaling ads through creative is essential. Experience with platforms like Meta/Facebook Ad Manager, Northbeam, and Triple Whale, as well as UGC strategy and AI creative concepts, is required. The company's primary demographic is older women/homeowners, so understanding this audience is crucial.

Requirements

Deep understanding of customer psychology
Deep understanding of product positioning
Deep understanding of direct response marketing
Deep understanding of creative strategy
Deep understanding of consumer behavior
Deep understanding of trend analysis
Deep understanding of data interpretation
Experience scaling ads through creative
Ability to turn customer psychology, product understanding, trends/data into ads that scale revenue
Strong experience with Meta/Facebook Ad Manager
Strong experience with Northbeam
Strong experience with Triple Whale
Strong experience with DTC attribution/data analysis
Strong experience with UGC strategy
Strong experience with AI creative concepts
Strong experience with static ads
Strong experience with script writing
Strong experience with creative testing systems
Ability to analyze ad/account data and translate that data into actionable insights
Experience working with successful DTC/e-commerce brands
Deep understanding of direct response advertising
Understanding of how to scale brands creatively
Strong communication and leadership skills
Ability to teach and explain ideas clearly to team members
Ambitious and growth-oriented
Strong initiative and creativity
Understanding of brand identity and customer psychology
Knowledge of how to combine data with creativity
Understanding of the customer, the product, the emotional drivers, and the brand vision for the target demographic (older women/homeowners)

Nice To Haves

Integrate into the role quickly without requiring heavy training or onboarding
Bring new ideas, systems, experience, and insights into the company
Wants to build something long-term and become a major part of the brand’s growth

Responsibilities

Lead and manage the Creative Strategy department
Host weekly creative/performance meetings
Review learnings with the team: what’s working, what’s not working, what needs improvement
Work closely with the CEO, media buying agencies, creative agencies, editors, creators, and strategists
Develop creative systems, workflows, SOPs, and testing structures
Train and mentor creative strategists
Create and review hooks, concepts, scripts, UGC ideas, AI concepts, static concepts, and performance angles
Analyze competitors and other successful brands to identify opportunities and winning trends
Bring initiative, leadership, structure, and creativity into the company
Analyze ad/account data and translate that data into actionable insights for the creative team on a weekly basis

Benefits

Strong compensation structure
Significant opportunity for growth
Freedom and flexibility
A transparent and open work culture
A tight-knit team environment
The ability to help shape systems and processes as the company grows
The more value you provide, the more opportunity there is to grow financially and professionally with the company
Remote work
Flexible hours
Strong compensation level for the right talent