Creative Strategist for a US DTC Company (Remote)

Paired

2d•Remote

About The Position

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world. Our client is looking for highly competent and ambitious Creative Strategists to join their team. This is not a beginner role. They are specifically looking for people who already understand direct-response marketing, customer psychology, and creative strategy within the DTC/e-commerce space. The ideal person has initiative and creativity, is ambitious and self-driven, can work independently, understands how to identify winning concepts, and understands how to combine trends with customer psychology. We are looking for people who truly understand people and know how to sell through creative. We offer strong compensation structures and bonus systems based on performance, output, and value provided to the company. This role has a lot of flexibility and freedom because we are still a newer and rapidly growing company. We are not a rigid corporate structure. We are very open, transparent, and adaptable, and we can often work around talented people and their strengths. If you are highly skilled, ambitious, creative, and understand direct-response marketing deeply, this role has massive room for growth.

Requirements

Already know what they’re doing.
Can integrate quickly into the role.
Can bring prior experience and knowledge into the company.
Understand how to sell through creative.
Understand people and customer behavior.
Deeply understands customer psychology, emotional selling, direct-response advertising, consumer behavior, DTC marketing, trend analysis, and performance creative.
Understands why products sell, why certain hooks work, how to emotionally connect with customers, and how to create concepts that drive revenue.
Ability to analyze competitors, trends, winning ads, and creative performance data.
Ability to adapt winning ideas into concepts for the client.
Experience in DTC/e-commerce.
Understands performance marketing.
Understands direct-response creative.
Has initiative and creativity.
Is ambitious and self-driven.
Can work independently.
Understands how to identify winning concepts.
Understands how to combine trends with customer psychology.
Truly understands people and knows how to sell through creative.
Understands older female demographics.
Understands household/home-cleaning psychology.
Understands emotional home-related marketing.
Understands luxury/home comfort positioning.
Understands sensory-driven products.
Understands the brand, the customer, the emotional drivers, why the product works, and why customers buy.

Responsibilities

Creating high-performing creative concepts across multiple formats, including video concepts, UGC concepts, AI video concepts, and static concepts.
Writing hooks and scripts.
Developing new creative angles.
Researching trends and competitors.
Analyzing what’s currently working in the market.
Studying customer psychology and emotional drivers.
Helping improve creative systems and workflows.
Collaborating with editors, creators, and the creative team.
Consistently producing strong creative output at high hit rates.