Head of Performance Creative Strategy (US)

BM Digital•Miami, FL

2d•$200,000 - $450,000•Remote

About The Position

BM Digital is at the intersection of performance marketing and creator-driven growth, managing significant media spend and numerous creator partnerships. We use our proprietary AI platform, Meteoric AI, to inform creative decisions and optimize performance for high-growth consumer brands. This role is for someone who has led creative strategy that directly impacts paid performance and drives conversions, not just aesthetic appeal.

Requirements

7+ years in performance creative, with the majority at an agency managing a large client portfolio.
Proven ability to context-switch rapidly between different client types (e.g., DTC skincare, fitness app, consumer tech).
Demonstrated experience driving revenue and measurable downstream effects on conversion rates and cost per acquisition.
Fluency in direct response creative, understanding thumb-stop drivers, conversion blockers, hook diagnosis, and concept iteration/elimination.
Strong opinions on Meta vs. TikTok ad effectiveness backed by data from actual accounts.
Experience building and developing teams, including junior and senior strategists.
Ability to raise the bar without creating chaos and foster a culture of evidence-based creative decisions.
Proven ability to operate at volume, maintaining high quality, client confidence, and team alignment.

Responsibilities

Owning and evolving the creative product across the entire client portfolio.
Setting the creative standard across every client, format, and platform.
Tracking emerging trends on Meta and TikTok to translate them into SOPs, playbooks, and best practice frameworks.
Mentoring and developing a team of performance creative strategists to improve their diagnostic skills, direct response principles, and creative point of view.
Building a culture where creative decisions are grounded in data without sacrificing instinct and taste.
Establishing standards, workflows, and SOPs for the production team in collaboration with the lead editor.
Ensuring creative strategy and creator process are synchronized with the head of talent.
Owning the creative side of new client onboarding, building frameworks for early wins and proof of concept.
Serving as the senior creative voice for clients, presenting strategy with conviction, providing feedback, and building client confidence.