Head of Community

Flamingo•New York, NY

3d•$175,000 - $225,000•Hybrid

About The Position

The Head of Community leads the creator engine for Harry’s, Flamingo, and Lume, owning the shared creator network, creator-commerce programs, and influencer pipeline. The role oversees creator work for TikTok Shop, mass creator strategy across affiliate channels and platforms, and influencer relationships from sourcing and outreach through negotiation, activation, and renewal. Its central aim is to produce creator content that supports business growth and drives revenue. The position sits in the Growth organization and reports to the Head of Growth. It partners closely with each brand’s Growth Marketing Lead and Influencer and Organic Social Lead, as well as brand marketing teams and growth creative and production partners. The Head of Community leads creator execution and the team responsible for it, while coordinating shared infrastructure, cross-brand relationships, budgets, approvals, and operating cadence. The role owns creator experiences and the infrastructure behind creator partnerships, including contracts, rates, rights, payments, and content repositories. It is accountable for measurable commercial results, creator engagement and retention, content reuse across channels, efficient community spending, and brand safety. The position is suited to a creator-commerce operator experienced in networks, incentives, content velocity, and performance outcomes who can partner effectively with brand leaders. Mammoth Brands operates in-office Tuesday, Wednesday, and Thursday at its 70,000-square-foot SoHo office. The base salary hiring range is $175,000–$225,000, with the final offer based on location, skills, and experience. The company describes an inclusive culture and provides visa sponsorship support where required.

Requirements

10+ years of experience across creator partnerships, affiliate, social commerce, or growth marketing.
At least a few years leading a creator function.
Fluency in TikTok Shop and social commerce, including understanding affiliate economics and commission design.
Growth marketing discipline and comfort with performance accountability.
Ability to build operating systems and shared infrastructure from scratch.
Strong judgment in selecting creators and evaluating content, with brand sensitivity to partner with CMOs, growth leads, and brand teams.
Ability to operate a high-volume program while maintaining bespoke, high-touch relationships.
Comfort leading through dotted lines and shared ownership, with clear accountability for growth outcomes.

Responsibilities

Own the shared creator network across Harry’s, Flamingo, and Lume, ensuring creator conversations are coordinated across Growth and Brand.
Own shared creator infrastructure, including contracts, rates, rights, payments, and the content repository; make paid usage and affiliate participation standard elements of deals.
Decide brand assignments for creators, manage relationship depth and duration, and resolve cross-brand conflicts.
Own the TikTok partner relationship and bring cross-brand requests to the platform.
Lead the pod responsible for creator and content work for TikTok Shop, with day-to-day leadership from the Sr. Manager, Community.
Set mass creator strategy across TikTok Shop, affiliate channels, and other platforms, covering recruitment, activation, retention, commissions and incentives, creator NPS, and creator-to-creator recruitment.
Build pathways for creators to move from mass creator programs to affiliate work and deeper partnerships across channels.
Ensure creator content is used across paid whitelisting, UGC, affiliate, and brand organic channels.
Own the influencer pipeline from sourcing and initial outreach through negotiation, activation, and renewal.
Own performance partnerships through Influencer Partnerships.
For brand-led influencer work, develop shortlists, conduct outreach and negotiation, and manage engagements in line with brand strategy and talking points.
Run creator experiences for Growth and Brand through Community Engagement, including Discord, courses, coaching, webinars, dinners, events, creator trips, and seeding tiers.
Partner with each brand’s Growth Marketing Lead and Influencer and Organic Social Lead, translating creator direction and briefs into creator targets and execution.
Work with brand marketing teams on influencer strategy, with a dotted line to each brand’s CMO and close partnership with each brand’s Influencer Marketing Manager.
Incorporate input from Creative Strategists, the growth creative production team, and brand influencer teams.
Give brand Social Media Managers access to the creator network for organic creator work and reposting.
Own the Growth community budget for mass creators, performance partnerships, and engagement programming; commissions sit in Growth.
Coordinate funding for large-scale influencers, brand moments, premium tiers, and shared creator experiences in accordance with the stated budget split.
Own brand safety review with input from brand teams and route larger deals for Brand approval.
Hold monthly Brand Creator Planning sessions with each brand to cover strategy, priority moments, talking points, and budget.
Lead a weekly Community Operating Meeting covering the pipeline, outreach funnel, active deals, delivered content, engagement programming, and what to scale or stop.
Conduct a monthly Cross-Portfolio Review with Influencer Marketing Managers covering top creators and content, conflicts, budgets, rights, and brand safety.
Conduct quarterly strategy reviews with leadership on model effectiveness and team and budget needs.
Deliver creator activity and results that support creator NPS, engagement, retention, TikTok Shop GMV, affiliate sales, paid creator-content performance, cross-channel content reuse, measurable budget efficiency, timely brand requests, and brand safety.

Benefits

Medical coverage
Dental coverage
Vision coverage
401(k) match
Equity in Mammoth Brands
Flexible time off and working hours
Learning and development stipend
Sabbatical leave: 4 weeks after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
In-person and virtual events, including happy hours, team-building events, and parties
Free products from the company’s family of brands
In-office amenities including bagels on Wednesdays, lunch on Thursdays, and stocked kitchens with snacks, coffee, and drinks