Head of Community

Mammoth Brands•New York, NY

3d•$175,000 - $225,000•Onsite

About The Position

The Head of Community leads the creator engine for Harry’s, Flamingo, and Lume, owning a shared creator network and the team and infrastructure behind creator content across TikTok Shop, affiliate channels, and influencer partnerships. The role focuses on producing creator content that grows the business and drives revenue, while managing creator relationships from initial outreach through long-term partnership. It sits within Growth and reports to the Head of Growth, working closely with brand Growth Marketing Leads, Influencer and Organic Social Leads, brand marketing teams, and creative and production partners. The role owns TikTok Shop creator operations and mass creator strategy, the influencer pipeline, and creator experiences. It establishes shared systems for creator communication, contracts, rates, rights, payments, content management, and cross-brand coordination. The Head of Community also manages Growth community budgets, coordinates with brands on funding and approvals, and establishes regular planning and review cadences. Success includes creator retention and satisfaction, creator-driven revenue, cross-channel content reuse, efficient spending, reliable delivery to brand teams, and strong brand safety.

Requirements

10+ years of experience across creator partnerships, affiliate, social commerce, or growth marketing.
At least a few years leading a creator function.
Fluency in TikTok Shop and social commerce, including understanding affiliate economics and commission design.
Growth marketing discipline and comfort with performance accountability.
Ability to build operational systems and shared infrastructure from scratch.
Strong judgment in selecting creators and assessing content, with brand sensitivity to partner with CMOs, growth leads, and brand teams.
Ability to manage both high-volume programs and bespoke, high-touch relationships.
Comfort leading through dotted-line relationships and shared ownership, with clear accountability to growth outcomes.

Responsibilities

Own Mammoth’s shared creator network across Harry’s, Flamingo, and Lume, ensuring creator conversations are coordinated across Growth and Brand.
Own shared creator infrastructure, including contracts, rates, rights, payments, and the content repository; make paid usage and affiliate the default on deals.
Determine creator-brand assignments, manage relationship depth and endings, and resolve cross-brand conflicts.
Own the TikTok partner relationship and represent cross-brand needs to the platform.
Lead the pod responsible for creator and content work for TikTok Shop, with day-to-day leadership by the Sr. Manager, Community.
Set mass creator strategy across TikTok Shop, affiliate channels, and other platforms, including recruitment, activation, retention, commissions, incentives, creator NPS, and creator-to-creator recruitment.
Build progression paths from mass creator to affiliate and deeper partnerships, and ensure creator content is used across paid whitelisting, UGC, affiliate, and brand organic channels.
Own the influencer pipeline from sourcing and first outreach through negotiation, activation, and renewal.
Own performance partnerships through Influencer Partnerships.
For brand-led influencer work, build shortlists, conduct outreach and negotiation, and manage engagement in line with brand strategy and talking points.
Run creator experiences for Growth and Brand through Community Engagement, including Discord, courses, coaching, webinars, dinners, events, creator trips, and seeding tiers.
Partner with each brand’s Growth Marketing Lead and Influencer and Organic Social Lead to turn creator direction and briefs into targets and execution.
Work with brand marketing teams on influencer strategy and partner with brand Influencer Marketing Managers, who own each brand’s overall creator strategy.
Incorporate input from Creative Strategists, growth creative production teams, and brand influencer teams.
Give brand Social Media Managers access to the creator network for organic creator work and reposting.
Own the Growth community budget for mass creators, performance partnerships, and engagement programming, including commissions.
Coordinate brand funding for large-scale influencers, brand moments, and premium tiers, and co-funding for shared experiences such as creator trips.
Own brand safety review with input from brand teams and route larger deals for Brand approval.
Run monthly Brand Creator Planning meetings, weekly Community Operating Meetings, monthly Cross-Portfolio Reviews, and quarterly Strategy Reviews.
Measure creator activity, creator NPS, engagement and retention, creator-driven revenue, content reuse, ROI and cost efficiency, delivery against brand requests, and brand safety.

Benefits

Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
L&D stipend
Sabbatical after five years (four weeks), ten years (six weeks), and fifteen years (eight weeks)
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
In-person and virtual events, including happy hours, team-building events, and parties
Free products from the company’s family of brands
In-office amenities, including a rooftop, Wednesday bagels, Thursday lunch, and stocked kitchens with snacks, coffee, and drinks