Head of Community

Harry's•New York, NY

3d•$175,000 - $225,000•Hybrid

About The Position

The Head of Community leads the creator engine for Harry’s, Flamingo, and Lume, owning the team and shared infrastructure behind TikTok Shop creator and content work, mass creator strategy across affiliate channels and platforms, and the full influencer pipeline. The role focuses on building a unified creator network and producing creator content that supports business growth and revenue. It sits in the Growth organization and reports to the Head of Growth, while working closely with Growth and brand marketing leads, influencer teams, creative strategists, and production partners. The role owns creator relationships and shared operating systems, including contracts, rates, rights, payments, and content organization. It also sets creator recruitment, activation, retention, commission, and incentive strategies; manages influencer partnerships; and oversees creator engagement experiences. The Head of Community manages the Growth community budget, coordinates with brand teams on brand-funded partnerships and shared experiences, and establishes operating reviews and planning rhythms. Success is measured by creator engagement and retention, creator-driven revenue, content reuse, budget efficiency, strong cross-functional service, positive creator relationships, and brand safety.

Requirements

10+ years of experience across creator partnerships, affiliate, social commerce, or growth marketing.
At least a few years leading a creator function.
Fluency in TikTok Shop and social commerce, including affiliate economics and commission design.
Growth marketing discipline and comfort with performance accountability.
Strong operating ability and experience building systems and shared infrastructure from scratch.
Good judgment and taste in creators and content, with brand sensitivity to partner credibly with CMOs, growth leads, and brand teams.
Ability to run a high-volume program while managing bespoke, high-touch relationships.
Comfort leading through dotted lines and shared ownership, with clear accountability to growth outcomes.

Responsibilities

Own the shared creator network across Harry’s, Flamingo, and Lume, ensuring creator conversations are coordinated across Growth and Brand.
Manage shared creator infrastructure, including contracts, rates, rights, payments, and the content repository.
Determine creator-brand alignment, relationship development or termination, and resolution of cross-brand conflicts.
Own the TikTok partner relationship and coordinate cross-brand platform requests.
Lead the pod responsible for creator and content work for TikTok Shop.
Set mass creator strategy across TikTok Shop, affiliate channels, and other platforms, including recruitment, activation, retention, commissions, incentives, creator NPS, and creator-to-creator recruitment.
Develop creator pathways from mass creator programs to affiliate work and deeper partnerships.
Ensure creator content is deployed across paid whitelisting, UGC, affiliate, and brand organic channels.
Own the influencer pipeline from sourcing and initial outreach through negotiation, activation, and renewal.
Own performance partnerships through Influencer Partnerships.
For brand-led campaigns, develop creator shortlists, manage outreach and negotiations, and oversee engagement in line with brand strategy and talking points.
Run creator experiences through Community Engagement, including Discord, courses, coaching, webinars, dinners, events, creator trips, and seeding tiers.
Partner with Growth Marketing Leads and Influencer and Organic Social Leads to translate creator direction and briefs into targets and execution.
Work with brand marketing teams on influencer strategy and collaborate with brand Influencer Marketing Managers.
Incorporate input from Creative Strategists, growth creative production teams, and brand influencer teams.
Give brand Social Media Managers access to the creator network for organic creator work and reposting.
Manage the Growth community budget for mass creators, performance partnerships, and engagement programming.
Coordinate funding responsibility with brands for large-scale influencers, brand moments, premium tiers, and shared creator experiences.
Own brand safety review with brand-team input and route larger deals for Brand approval.
Lead monthly Brand Creator Planning, weekly Community Operating Meetings, monthly Cross-Portfolio Reviews, and quarterly Strategy Reviews.

Benefits

Medical, dental, and vision coverage.
401(k) match.
Equity in Mammoth Brands.
Flexible time off and working hours.
L&D stipend.
Sabbatical after five years, with duration increasing based on tenure.
Fully paid parental leave: 20 weeks for parents who give birth and 16 weeks for all other paths to parenthood.
In-person and virtual events, including happy hours, team-building events, and parties.
Free products from the company’s family of brands.
In-office amenities include bagels on Wednesdays, lunch on Thursdays, and stocked kitchens with snacks, coffee, and drinks.