Head of Community

Lume Deodorant•New York, NY

3d•$175,000 - $225,000•Hybrid

About The Position

The Head of Community runs the creator engine behind Harry’s, Flamingo, and Lume, leading the team and shared infrastructure for creator and content work across TikTok Shop, affiliate channels, and influencer partnerships. The role is part of the Growth organization and reports to the Head of Growth. It works closely with each brand’s Growth Marketing Lead, Influencer and Organic Social Lead, marketing team, and influencer partners, as well as growth creative and production teams. The Head of Community owns a shared creator network and the end-to-end influencer pipeline, from sourcing and outreach through negotiation, activation, and renewal. The role sets mass creator strategy, leads the TikTok Shop creator pod, develops creator relationships and experiences, and ensures creator content is reused across channels to support measurable business growth and revenue. The position also manages the Growth community budget, creator operations, brand-safety review, and cross-functional planning and reporting. Mammoth Brands uses an in-office working model on Tuesdays, Wednesdays, and Thursdays at its SoHo office. The role offers a base salary hiring range of $175,000–$225,000, with final compensation based on location, skill level, and experience.

Requirements

10+ years of experience across creator partnerships, affiliate, social commerce, or growth marketing.
At least a few years of experience leading a creator function.
Fluency in TikTok Shop and social commerce, including affiliate economics and commission design.
Growth marketing discipline and comfort with performance accountability.
Ability to build operational systems and shared infrastructure from scratch.
Strong judgment in selecting creators and evaluating content, with brand sensitivity to partner with CMOs, growth leads, and brand teams.
Ability to manage both high-volume programs and bespoke, high-touch relationships.
Comfort leading through dotted lines and shared ownership, with clear accountability for growth outcomes.

Responsibilities

Own the shared creator network for Harry’s, Flamingo, and Lume, ensuring creator conversations across Growth and Brand are coordinated.
Manage shared creator infrastructure, including contracts, rates, rights, payments, and the content repository; paid usage and affiliate are the default on every deal.
Decide creator-brand assignments, relationship development or termination, and resolve cross-brand conflicts.
Own the TikTok partner relationship and coordinate cross-brand requests to the platform.
Lead the TikTok Shop creator and content pod, which is run day to day by the Sr. Manager, Community.
Set mass creator strategy across TikTok Shop, affiliate channels, and other platforms, including recruitment, activation, retention, commissions, incentives, creator NPS, and creator-to-creator recruitment.
Build pathways for mass creators to become affiliates and develop into deeper partnerships.
Ensure creator content is used across paid whitelisting, UGC, affiliate, and brand organic channels.
Own the influencer pipeline from sourcing and initial outreach through negotiation, activation, and renewal.
Own performance partnerships through Influencer Partnerships.
For brand-led work, build creator shortlists, conduct outreach and negotiations, and manage engagements according to brand strategy and talking points.
Run creator experiences for Growth and Brand through Community Engagement, including Discord, courses, coaching, webinars, dinners, events, creator trips, and seeding tiers.
Partner with each brand’s Growth Marketing Lead and Influencer and Organic Social Lead to turn creator direction and briefs into targets and execution.
Collaborate with brand marketing teams on influencer strategy, including dotted-line partnership with each brand’s CMO and close work with each brand’s Influencer Marketing Manager.
Incorporate input from Creative Strategists, growth creative production teams, and brand influencer teams.
Give brand Social Media Managers access to the creator network for organic creator work and reposting.
Own the Growth community budget for mass creators, performance partnerships, and engagement programming; commissions sit in Growth.
Coordinate funding responsibilities for large-scale influencers, brand moments, premium tiers, and shared experiences such as creator trips.
Own brand-safety review with input from brand teams and route larger deals for Brand approval.
Run monthly Brand Creator Planning, weekly Community Operating Meetings, monthly Cross-Portfolio Reviews, and quarterly leadership Strategy Reviews.

Benefits

Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
L&D stipend
Sabbatical leave: 4 weeks after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
In-person and virtual events, including happy hours, team-building events, and parties
Free products from the company’s family of brands
In-office amenities, including bagels on Wednesdays, lunch on Thursdays, and kitchens stocked with snacks, coffee, and drinks