Head of Commercial Growth

Mercola•Cape Coral, FL

5d•Remote

About The Position

The Head of Commercial Growth will grow revenue from Mercola’s existing supplements, new supplement launches, and at-home lab tests through profitable customer acquisition, repeat purchasing, and partnerships. The role owns commercial outcomes across customer acquisition, revenue growth, repeat purchasing, and partnership revenue. This is a hands-on role operating directly across acquisition, agency management, and partnerships before building a team. The position runs paid acquisition through Hawke Media, sets targets, reviews results weekly, holds the agency accountable for customer acquisition cost and revenue, reallocates channel spend based on measured returns, and develops partnerships into measurable sources of customers and product revenue. Compensation includes base salary plus performance pay tied to new customers, active buyers, monthly product revenue, and customer acquisition cost.

Requirements

Proven experience growing a direct-to-consumer health or supplement business.
A demonstrated record of reducing customer acquisition cost while scaling customer volume.
Experience managing performance agencies against business results.
Direct accountability for acquisition and revenue outcomes.
Documented results with specific numbers, including customers acquired, revenue growth, acquisition cost, and repeat-purchase performance.
A hands-on commercial approach, sound economic judgment, and willingness to take direction and adjust quickly.

Nice To Haves

Leadership experience at a direct-to-consumer health, wellness, or subscription brand, or a supplement brand that scaled online.
Experience launching supplements into an existing customer base.
Experience selling diagnostics or at-home lab tests directly to consumers.
Revenue generation through practitioner, clinic, or fitness-facility partnerships.
Experience operating in both US and UK markets.

Responsibilities

Own revenue outcomes for the existing supplement line and at-home lab tests.
Lead new supplement launches from go-to-market planning through sustained sales.
Increase new customers, active buyers, repeat purchases, and reorder rates.
Run paid acquisition through Hawke Media, setting targets, reviewing results weekly, and holding the agency accountable for customer acquisition cost and revenue.
Reallocate channel spend based on measured return and growth efficiency.
Turn the Florida practitioner-clinic and UK gym bone-screening partnerships into measurable sources of customers and product revenue.
Monitor commercial performance and improve acquisition cost while scaling volume profitably.
Operate directly across acquisition, agencies, and partnerships before building a team.

Benefits

Medical, dental, and vision coverage.
Optional accident, hospital indemnity, and critical illness coverage.
Employee Assistance Program (EAP).
Employer-paid life and AD&D insurance.
Optional supplemental life and AD&D insurance.
Short- and long-term disability insurance.
Flexible Spending Accounts.
Health Savings Accounts.
Dayforce Wallet – get paid as you earn.
Employee discount.
Retirement planning with 401(k) matching contribution.
Pet insurance.
Wellness program offerings.
Paid time off, accrued per pay period based on years of service, starting at 15 days annually.
Nine paid holidays per year, including one floating holiday.