Head of Commerce and Growth

Evike.com Inc.•Alhambra, CA
•$180,000 - $200,000

About The Position

The Head of Commerce and Growth is a commercially minded, hands-on leader responsible for profitable revenue growth across e-commerce, retail, B2B/wholesale, and marketplace businesses. The role connects strategy with execution, strengthens existing teams, and builds a disciplined, data-driven growth engine to improve current performance and prepare the business to scale. The position owns commercial strategy and P&L, including revenue, contribution profitability, forecasting, and performance reviews. It leads e-commerce performance improvements across conversion, merchandising, product discovery, average order value, retention, and the digital customer journey, working with technology and operations. It directs channel investment and customer acquisition strategy, tying brand, lifecycle, content, and campaigns to measurable commercial outcomes. The role also builds sales leadership and account discipline for B2B, wholesale, and third-party marketplaces, including Amazon; establishes store-level accountability and strengthens omnichannel relationships; and coaches functional managers. The leader clarifies decision rights, sets measurable goals, and runs a weekly operating cadence that turns insights into action. The role reports to Executive Leadership and has scope across E-commerce, Marketing, B2B/Wholesale, Marketplaces, and Retail. It is a hands-on business leadership position, with potential to grow into broader commercial executive responsibility as the company scales.

Requirements

  • Proven senior commercial leadership in omnichannel retail, e-commerce, specialty retail, or consumer products.
  • Track record of reversing underperformance and delivering profitable growth across more than one revenue channel.
  • Strong command of e-commerce metrics, merchandising, pricing, customer acquisition, retention, and unit economics.
  • Ability to lead through existing managers while remaining close enough to the business to solve execution problems.
  • Analytical, decisive, resourceful approach and comfort balancing growth, margin, inventory, and operating constraints.
  • Clear communication skills and ability to build accountability and work effectively across marketing, sales, retail, finance, technology, and operations.

Nice To Haves

  • Experience in a mid-sized, scaling business.

Responsibilities

  • Set a prioritized growth plan across channels and own revenue, contribution profitability, forecasting, and performance reviews.
  • Improve e-commerce conversion, merchandising, product discovery, average order value, retention, and the digital customer journey in partnership with technology and operations.
  • Direct channel investment and customer acquisition strategy, connecting brand, lifecycle, content, and campaigns to measurable commercial outcomes.
  • Build sales leadership, account discipline, pipeline management, and profitable growth in wholesale and third-party marketplaces, including Amazon.
  • Establish store-level accountability and improve the relationship among stores, online sales, customer experience, and inventory availability.
  • Coach functional managers, clarify decision rights, set measurable goals, and lead a weekly operating cadence that translates insights into action.
  • Develop a 90-day diagnosis and action plan with clear owners, quick wins, and a focused commercial scorecard.
  • Improve sales trends, conversion, customer economics, and channel contribution margin without relying on blanket discounting.
  • Build a stronger leadership bench and repeatable operating rhythm across e-commerce, marketing, wholesale, marketplaces, and retail.
  • Create a practical multi-year growth roadmap with investment priorities, milestones, and measurable returns.
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