Head of B2B Sales

CookUnity

5d•$230,000 - $280,000

About The Position

CookUnity is seeking a commercial leader to lead the next phase of B2B growth by scaling revenue and building a repeatable sales engine. The role will build and run a high-performance sales organization serving foodservice channels primarily, while driving growth across foodservice, retail, institutional, and distribution markets. The position owns the full sales funnel, from identifying target markets and generating qualified leads through closing business, expanding accounts, and driving repeat revenue. It combines hands-on selling with building a disciplined, scalable sales organization, processes, and systems. The leader will establish a credible path to $100 million in revenue, prioritize channels and accounts, develop customer and partner relationships, lead strategic pursuits and negotiations, and bring customer insights into product, pricing, packaging, and service decisions. CookUnity describes its B2B team as entrepreneurial, fast-paced, and ambitious, building a category at the intersection of food, healthcare, and outcomes-driven nutrition. The Healthcare vertical is identified as a high-priority growth area.

Requirements

Demonstrated track record of scaling B2B revenue and building high-performing sales teams in a growth-stage business or business unit.
Experience owning the full sales funnel, including lead generation—not solely managing existing accounts or closing inbound opportunities.
Strong command of consultative selling, complex account development, negotiation, pipeline management, and forecasting.
Evidence of recruiting, coaching, and retaining strong sales talent, with clear performance standards.
Experience selling into foodservice, retail, institutional, distribution, or similarly complex B2B markets.
Commercial and financial judgment, including understanding pricing, margins, cost to serve, and contract economics.
Ability to operate hands-on while building the people, processes, and systems needed for substantially greater scale.

Nice To Haves

Experience winning retail accounts.
Established relationships in relevant channels such as corporate and healthcare.

Responsibilities

Build and execute a sales strategy that creates a credible path to $100 million in revenue.
Prioritize channels, customer segments, and accounts based on revenue potential, profitability, sales cycle, and operational fit.
Translate growth ambitions into annual plans, quarterly targets, territory coverage, and individual quotas.
Own sales results across new customer acquisition, account expansion, and retention.
Generate sufficient qualified pipeline to meet growth targets.
Develop senior relationships with major customers, distributors, and foodservice operators.
Navigate complex buying processes involving procurement, culinary, operations, finance, and executive stakeholders.
Establish rigorous qualification, discovery, proposal, negotiation, and closing practices.
Personally lead strategic pursuits and major negotiations.
Partner with marketing on demand generation while retaining sales accountability for pipeline generation and development.
Build repeatable prospecting programs across outbound sales, referrals, industry events, strategic partnerships, and inbound opportunities.
Design, recruit, and develop the sales organization, including business development, account executives, account management, and sales operations.
Set clear expectations, coach consistently, and build a culture of accountability and high performance.
Establish compensation plans and incentives that support profitable, sustainable growth.
Implement disciplined CRM use, pipeline reviews, forecasting, and performance management.
Build sales playbooks to make success repeatable across people, accounts, and channels.
Bring customer insight into product development, pricing, packaging, and service decisions.