Head of B2B Marketing

Superpower•San Francisco, CA

About The Position

Superpower is building a new personalized health system aimed to enhance human life: powered by comprehensive biomarker and diagnostic testing, personalized insights, action plans, and a clinical care team, delivered as a population health and wellbeing benefit. This is the role that owns how that story lands in the enterprise market, and how members actually engage once we win. The hard part of this job is not running campaigns. It is building credibility with buyers who evaluate rigorously and will catch overclaiming instantly. You will construct honest, defensible proof (outcomes framed with their real caveats, methodology that survives a clinical reviewer, trust earned consultant by consultant) and turn it into a narrative that makes sophisticated, skeptical executives want to move. If you can do that, the rest of marketing gets easier. You will be the first dedicated B2B marketer, operating as a founding owner, not a manager. You set the strategy and you do the work: writing, positioning, building, shipping. You lay the foundation for a team you may later build, but you earn that by execution first.

Requirements

8+ years in B2B marketing, with real ownership of positioning and demand for a complex, high-consideration, long-cycle sale.
Healthcare, benefits, or adjacent enterprise experience strongly preferred. You understand how benefits get bought, who the buyers and gatekeepers are, and how consultants influence decisions.
A genuine storyteller. You translate a complex clinical and commercial product into a sharp narrative that moves executives.
Fluent in lifecycle and engagement marketing, not just top-of-funnel demand. You think about the full arc from enrolled member to activated, engaged, retained.
Hands-on and senior at the same time. You write the copy, build the deck, and ship the campaign yourself. You do not need a team to be effective.
Entrepreneurial, fast, and comfortable in ambiguity. You have a strong bias to action and you ship before things are perfect.
Deeply collaborative with Sales and Lifecycle. You see demand generation, the sales motion, and member engagement as one system.

Responsibilities

Own positioning and messaging for employers, health plans, brokers, and consultants. Make Superpower legible and compelling to a benefits buyer in their own language.
Build the proof engine: case studies, outcomes narratives, and credibility assets that hold up to clinical and actuarial scrutiny.
Market to the consultant and broker channel directly. Treat Aon, WTW, Mercer, and the rest as a distribution surface that needs its own narrative and enablement, not an afterthought.
Arm Sales with enablement that closes: decks, one-pagers, objection handling, and category framing.
Partner with Lifecycle and Client Success to drive member activation, engagement, and utilization. Co-Build the member-facing campaigns that turn enrolled lives into engaged ones, since utilization drives both recognized revenue and the outcomes that win renewals and new deals.
Partner with Sales and Growth to generate enterprise demand, and run experiments across social, events, content, and paid to find what compounds.
Build the early playbook and lay the foundation for a future marketing function including how to build the team